the miles blog

Our pursuit of fresh ideas, backed by leading-edge research, keeps our destination and hospitality clients ahead of the competition.

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How Mobile Ready Are DMOs? The Global Mobile Readiness Index

By Chris Adams
on Thursday, October 30th, 2014

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How mobile ready are the world’s Destination Marketing Organizations (DMOs?? That is the critical question that has been answered by a new study from Ted Rogers School of Hospitality and Tourism Management at Ryerson University in Toronto, Canada. Sponsored and supported by Miles, the Ryerson team looked at the mobile readiness of 233 DMOs worldwide including city, state, provincial and national tourism organizations in more than 50 countries.

Dr. Chris Gibbs of the Ted Rogers School at Ryerson lead the survey of DMOs (completed in July 2014) using a team of graduate students to find the web presence of all 233 DMOs—and then assess whether they had a responsive web site, a mobile-specific web site and/or a mobile app. Read entire post >

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Travel Planning is Half the Fun

By Tiffany Azzara
on Tuesday, October 28th, 2014

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You’re done with work for the day, the kids are in bed, and there’s nothing worth watching on TV (except that episode of “Flip or Flop” you’ve already seen seven times). What do you do? If you’re anything like me, you veg out with your iPad and work on planning your next vacation.

Maybe it’s because I work in tourism marketing, maybe it’s because I’m a control freak (you aren’t supposed to agree with me!), but for me half the fun of taking a vacation is planning it. You explore the possibilities, nail down your must-dos, plan out your days — and then repeat the process, the anticipation building as the days tick down to your trip. Read entire post >

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Get Your Spreadsheet On: Part II

By Hannah Brown
on Thursday, October 23rd, 2014

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We all agreed to start a content audit back in June, right? As I’ve been going along through one, I thought I’d jot down some other helpful tips. Sometimes it’s the smallest adjustments that can set you apart from other sites — and sometimes a whole bunch of small adjustments and bits of information add up to content-marketing gold.

• How ya doin’ on anchor text? When you’re looking at every page is a good time to make sure you’re literally linking keywords that are meaningful. Eradicate phrases like “click here for hotel listings” and replace them with specifics about where they’re linking, such as “Find hotels in [destination].” Using anchor text effectively gives both the page you’re on and the one you’re linking to an additional SEO boost. Read entire post >

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Three Steps to Eliminate Travel Hassle

By Chelsea Rodawalt
on Tuesday, October 21st, 2014

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Picture yourself in the back of a crowded airplane. Row 32 of 33. Middle seat. The infant in front of you won’t stop crying, the child behind you won’t stop kicking you, and your carry-on bags got gate-checked since all the bins were filled up by the time you boarded. Then an issue delays or cancels your flight, and you have no way to modify your trip by the time everyone else does, or no idea how to change your reservation at all.

Whether you travel twice a decade, twice a year or twice a month, this doesn’t have to be you. It’s easy to get lost in the numerous “secrets to a fun flight” pieces of advice out there – I can assure you that learning these three basic principles will completely remove a massive amount of avoidable annoyance every time you fly. Read entire post >

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Three Takeaways from Content Marketing World

By Erin Marvin
on Thursday, October 16th, 2014

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Last month I attended Content Marketing World in Cleveland, Ohio, and joined 2,600-plus other content-focused marketers as we navigated our choice of 80-plus sessions over multiple days.

Subjects ranged from native advertising to ROI, social media to influencer marketing (and everything in between). I met attendees from both agencies and brands, in B2B and B2C markets, and hailing from such varied industries as healthcare, tech, mining (yes, mining), video production, cloud computing and more. And they all look to content as a core marketing tool. Read entire post >

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