The Brand USA team here at Miles is well versed in the production of all things international-travel related, but we recently flexed our creative (and culinary) muscles for a project we had not previously tackled – Brand USA’s Discover America “Great American Food Stories” culinary initiative.
Working closely with the team at Brand USA, Miles produced an exciting new edition of this culinary guide which “inspires the world to discover the destinations and tastes of our nation like never before.” The print edition of “Great American Food Stories” was published in six languages: North American English, International English, Japanese, Korean, Simplified Chinese and Traditional Chinese, and features regional profiles, chef highlights and, of course, a variety of quintessentially American recipes from across the nation. Click here to view the digital edition of “Great American Food Stories.” Read entire post >
Photo shoots sound so glamorous.
Maybe they are if you’re the model who gets to walk on set at the last minute, smile once or twice, then sit back and sip on a soy latte to await the next shot. But for those behind the scenes – especially on a travel shoot – it’s grueling, exhausting work. There’s a ton of prep leading up to the big day. Scouting locations to find the perfect scenes, selecting the people who will appear in your shots, gathering all props and clothes needed. Then once on location, there’s the unpacking and setting up of all those props, cameras, lights, ladders, cords and more.
That’s not all. Since most photographers want to capture that perfect, dramatic light you get only at sunrise, sunset and certain times throughout the day, you’re awake hours before dawn and on the go until well past dusk to make sure everything is ready when you need it. Problem is those precious, perfect moments are fleeting, so there’s also a lot of “hurry up and wait” for the light to be just right. Then you pack up late at night, drive to tomorrow’s location, catch too few hours of sleep – and do it all over again the next day.
Is all that hassle really worth it? You bet. Read entire post >
It didn’t matter whether the destination was a new home in California, a family reunion in New York or a Fourth of July bash after 68 days on the road, the worst part of those three cross-country road trips—as well as 15 other across-the-USA adventures—was always the same: the end of the road.
Sure, it was nice to stop for a few days, but then, I was ready to roll again somewhere, anywhere. Reaching the Atlantic or the Pacific was never the reason to stop: time, money or work was always the culprit.
My first crossing, now 45 years in the rear view mirror, conjures up visions of smoke stacks (Pittsburgh, Pennsylvania, and Gary, Indiana), buffalo (the Black Hills of South Dakota and Yellowstone) and stretching my legs as far as possible under the car seat to “get to each new state before my brother.” Read entire post >
Tuesday, July 1, was Canada’s 147th birthday and celebratory events were held in communities large and small across the country. Due to the diversity of the country, there was no standard for celebration: there were picnics, parades, concerts, sports events, festivals and fireworks; they were held under the midnight sun in the arctic and on the lawn at Parliament Hill in Ottawa, Canada’s capital.
Canada Day events were promoted by word of mouth, newspapers, television and radio in the past, but now social media has emerged to take over that role. To promote Canada Day, the government of Canada has a Twitter account, Facebook page, YouTube channel and Flickr account.
Revelers were also able to take Canada Day with them thanks to the Canada Day App. The app allows users to send a postcard, check in on Facebook and select a city to view their festivities schedule. Read entire post >
“Anyone and everyone taking a writing class knows that the secret of good writing is to cut it back, pare it down, winnow, chop, hack, prune, and trim, remove every superfluous word, compress, compress, compress. …” – author Nick Hornby
Travel writing is easier said than done. Crafting travel stories that inspire travelers to visit a particular destination takes a lot of work. Even in the days of writing being referred to as “content,” we always strive to make it better. Internally, several Miles folks have been working together to find ways to improve our writing. Here are a few:
Understand why people like a place and use that. Think about who should be interested in reading your travel article and why. People like different places for different reasons, so sometimes you have to dig around to find the appeal in a destination. You really need to know your audience and take their needs into consideration to be effective at writing travel content. Read entire post >
No public Twitter messages.