the miles blog

Our pursuit of fresh ideas, backed by leading-edge research, keeps our destination and hospitality clients ahead of the competition.

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Get Your Spreadsheet On: Part II

By Hannah Brown
on Thursday, October 23rd, 2014

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We all agreed to start a content audit back in June, right? As I’ve been going along through one, I thought I’d jot down some other helpful tips. Sometimes it’s the smallest adjustments that can set you apart from other sites — and sometimes a whole bunch of small adjustments and bits of information add up to content-marketing gold.

• How ya doin’ on anchor text? When you’re looking at every page is a good time to make sure you’re literally linking keywords that are meaningful. Eradicate phrases like “click here for hotel listings” and replace them with specifics about where they’re linking, such as “Find hotels in [destination].” Using anchor text effectively gives both the page you’re on and the one you’re linking to an additional SEO boost. Read entire post >

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Three Steps to Eliminate Travel Hassle

By Chelsea Rodawalt
on Tuesday, October 21st, 2014

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Picture yourself in the back of a crowded airplane. Row 32 of 33. Middle seat. The infant in front of you won’t stop crying, the child behind you won’t stop kicking you, and your carry-on bags got gate-checked since all the bins were filled up by the time you boarded. Then an issue delays or cancels your flight, and you have no way to modify your trip by the time everyone else does, or no idea how to change your reservation at all.

Whether you travel twice a decade, twice a year or twice a month, this doesn’t have to be you. It’s easy to get lost in the numerous “secrets to a fun flight” pieces of advice out there – I can assure you that learning these three basic principles will completely remove a massive amount of avoidable annoyance every time you fly. Read entire post >


Three Takeaways from Content Marketing World

By Erin Marvin
on Thursday, October 16th, 2014

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Last month I attended Content Marketing World in Cleveland, Ohio, and joined 2,600-plus other content-focused marketers as we navigated our choice of 80-plus sessions over multiple days.

Subjects ranged from native advertising to ROI, social media to influencer marketing (and everything in between). I met attendees from both agencies and brands, in B2B and B2C markets, and hailing from such varied industries as healthcare, tech, mining (yes, mining), video production, cloud computing and more. And they all look to content as a core marketing tool. Read entire post >


The M Moment: Best Practices for Online Travel Marketing in a Mobile-Centric World

By Chris Adams
on Tuesday, October 14th, 2014

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For many destinations and hotels the ”M Moment” is here—or nearly here. The M Moment is the point in time when more than half of your website users are consistently on mobile devices (smartphones or tablets). The M Moment reflects mobile moving out of the mainstream to dominance. The M Moment is also the first point in the Internet’s history when we have seen this sort of shift—a permanent transition on the dominant device type with which most users will interact with our online content. From desktop to a huge range of mobile device types such as smartphones, notes, tablets and more. Read entire post >


Online Reputation Management

By Yoshi Giarratana
on Monday, October 6th, 2014

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Reputation can be defined as the overall quality or character as seen or judged by people in general. The flourishing field of online marketing produced a demand for Online Reputation Management (ORM), a new area of marketing. ORM has changed how businesses interact in online communities. In its simplest form it is managing an entity’s reputation online. In its complex form it’s addressing customer concerns, incorporating ORM into branding strategies, encouraging positive online talk, collaborating with sales and content teams to increase overall company awareness and reputation to the public, and much more.

Areas of ORM include monitoring, reputation building, search engine services, content management and customer service. Read entire post >

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