The last 22 months have been a whirlwind of activity for the Miles/Brand USA In-Language Content Team with more than 500 in-language travel videos in various stages of production, ranging from our first-ever video shoot in Virginia to the steady stream of videos being planned for 2014.
Our team has filmed in all four corners of the continental United States, and even in the unincorporated territory of Guam (only a mere 8,000 mile journey from our corporate headquarters in Florida!). However, it’s the team’s most recent Florida videos that have generated the most buzz. Thanks to a new PR initiative, Brand USA’s In-Language Content Program, Miles and our Brand USA partners have created quite a stir in the Sunshine State lately. Read entire post >
In an era when everyone agrees that content is king, it’s puzzling that many organizations don’t invest in a professional editor or writer to create it.
Everyone in marketing can open a Word doc and throw a few sentences together. Some might even excel at peppering those sentences with SEO keywords, drafting compelling copy and crafting artful metaphors. But a trained editor brings important skills to a content-marketing plan that go beyond just the words to establish trust with the audience and drive results. Read entire post >
The latest Miles Webinar included a close look at content – its impact and influence on travel and in particular the decision on where to go.
The January 2014 State of the American Traveler included a specific look at how travelers perceive content created and/or delivered by Destination Marketing Organisations. Only 40% of survey respondents rated DMO content as “usually” or “always” innovative, leading or “cutting edge.” The survey also identified the content most likely to influence a decision to visit a destination: Things to Do, followed by hotel and airline costs, led the information sought by visitors still deciding on where to go. However, more than a dozen other content topics or interest areas were sought by around 10% of travelers or more. Read entire post >
Over here at Miles’ Web Marketing Team Headquarters, we are constantly researching news, new features and trends in analytics, paid search, display advertising, SEO, user behavior, site development and design and digital usage in the travel space.
Google likes to keep us on our toes with constant changes, additions and announcements about upcoming changes and additions to their product line. Read entire post >
We’re pleased to announce that Miles took home eight ADDY awards on behalf of the work we’ve done for our clients. Check out our winning entries below!
Fairfax County Official Visitors Guide Cover (Elements of Advertising: Visual, Illustration, Single) *This entry also took home a Best in Category Amy Award! Read entire post >
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