“It isn’t the destination but the journey” is an adage that bears repeating in travel planning. Whether you are the consumer or the provider, satisfaction with an experience is not wholly dependent upon obtaining the final product. Customer satisfaction assessments of visits to a city, historical site, museum or event can be affected by traffic, ticket prices and availability of parking.
In order to evaluate the experience of a visitor/customer, it is necessary to look at Journey Mapping (also called Customer Journey Mapping or Customer Experience Mapping). Customer Journey Mapping is the process of tracking and describing all the experiences that customers have as they encounter a service or set of services, taking into account not only what happens to them, but also their responses to those experiences. Read entire post >
After months of mystery and checking Google’s blog for updates, Google’s Universal Analytics is out of beta!
In February, we told you about Google’s Universal Analytics, the next iteration of its analytics platform. Back then, Universal Analytics was still in beta, or Phase 1 of its four-phase rollout, when properties were able to upgrade to Universal Analytics but that much of its functionality would not, well, be functional until Phase 3. Read entire post >
Just when you thought you’d gotten comfortable with Web 2.0*, some forward-thinkers have already starting talking about the era of Web 3.0. The truth is that the lines between the two are a little blurry, and we’re already straddling the two phases of development whether we know it or not.
Several of us in Miles’ Colorado office trekked to the University of Colorado’s annual Conference on World Affairs to hear four of tech’s thoughtful voices talk about what they think the next phase of the internet might be. They all have different thoughts about how things will evolve (see below for each one’s specific takes), but essentially think there will be a lot more automation requiring less thinking or action by users.
For marketers, I think it means we need to be prepared to collect more data and adapt quickly when consumers adopt new services and devices. Read entire post >
I love arriving at a new destination and exploring the sights, sounds and tastes of a new place, especially things I may have read or heard about. My choice of a destination is influenced by articles, ads and recommendations from other people. When someone recommends sampling the peppermint saltwater taffy in a particular boutique at my destination of choice, you’d better believe I’m going to try it.
Like a lot of fellow travelers, I don’t necessarily question everything that I may read about an area. I take it on faith that whoever wrote about a place should be credible, right? That’s why fact checking is so important. Read entire post >
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