the miles blog

Our pursuit of fresh ideas, backed by leading-edge research, keeps our destination and hospitality clients ahead of the competition.

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The (Augmented) Reality of Louisiana

By Mark Sanders
on Monday, January 26th, 2015

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We are excited to announce the addition of the augmented reality platform Layar to the 2015 Louisiana Inspiration Guide. This is the first guide in the Miles family to incorporate the “beyond QR codes” technology that bridges the gap between print and online formats.

We fell in love with Layar for a few reasons. Most importantly, it’s a whole lot of fun. You can integrate videos, text and audio files with the actual page design, meaning that content virtually pops out of the screen. It can be updated at any time, and it helps redirect readers back to the state’s travel website that we manage, LouisianaTravel.com. Also, Layar offers great up-sell potential for advertisers who want to separate themselves from the competition. Read entire post >

The Importance of Travel – Seeds of Peace

By Emilie DeLong
on Friday, January 23rd, 2015

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It was June and the sun was barely ducking below the horizon as the school bus pulled up, filled to the brim with anxious, excited eyes. You could hear the excitement permeate the walls of the bus, young Irish kids with thick accents that I had never heard in person, jet lagged and amped on all the sweets they had furtively purchased at the airport during their long journey. I stood on the curb, giant sign in hand, waving madly for my new friend from “Across the Pond” who was to become my sister for that summer, the next and a third after. Jaime was from a country I’d barely heard of and didn’t know much about. We were the same age, 12, and even if we were not so culturally different, our respective home countries were quite dissimilar. Read entire post >

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Feeding the Content Beast

By Steven Keith
on Tuesday, January 20th, 2015

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It doesn’t take a rocket scientist to know content is king these days. But it can be overwhelming to stay on top of producing the steady stream of it required to satisfy enquiring minds.

Gone are the days of publishing a handful of new stories in each year’s print guide and calling it a day. Even adding a new video or three to your website each month no longer cuts it. Travelers are so starved for information that they’re looking for new content to inspire them on a weekly, daily or even hourly basis thanks to an increasing addiction to share every waking experience through social media. And if you don’t feed them quickly enough, they’ll swallow up travel ideas from your competitors.

So how do you keep churning out relevant content without breaking the bank – or wearing out your staff? Easy: Just stop thinking about content creation as this beast you can’t tame and start thinking about the baby steps you can take every day. Read entire post >

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Where We’re Traveling in 2015

By Chris Adams
on Friday, January 16th, 2015

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In case you missed it, I wanted to highlight The New York Times’ latest list of “hot” destinations to visit in 2015 – based in part on what is new/different and fresh in destinations all over the globe.

As in past years, it is a fascinating and eclectic group of destinations from Milan, Italy, to Kas, Turkey, and Philadelphia, Pennsylvania, to Denang, Vietnam, that provides a compelling reminder of how we are living in a “golden age” of travel, with compelling destinations accessible all over the globe – and of the unprecedented competition, and opportunity, in tourism and destination marketing. Read entire post >

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(Over)Packing Strategies

By Meredith Lamb
on Wednesday, January 14th, 2015

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My husband and I are in the midst of planning a northern European cruise for 2016. We have been on quite a few Caribbean cruises (one of the perks of living in Florida), but not one of this magnitude. The cruise itinerary will include stops in Denmark, Sweden, Estonia and St. Petersburg, Russia, and it will be the longest cruise we will have been on.

Since we have to fly to Denmark to meet the cruise ship, we’ll have to pack pretty efficiently for two weeks of travel. While we have tried to cut down what luggage we tote along on trips (due to not wanting to haul around tons of baggage and pay extra fees), we still tend to over pack and never use half the stuff we bring. Thus, packing for the cruise—and required air travel—presents a challenge. Read entire post >

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