the miles blog

Our pursuit of fresh ideas, backed by leading-edge research, keeps our destination and hospitality clients ahead of the competition.

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Welcome to 4K

By Emilie DeLong
on Thursday, November 20th, 2014

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4K. You’ve probably heard of it, perhaps in hushed voices at a coffee house, read about it in all its geek-tacular nerdery on some tech blog, maybe even name-dropped like you’re trying to gain access to a club (but you’re not on the list). But what does it mean? How does it apply to travel marketing and who’s actually using it? Is it even necessary?

Technology accelerates the evolution of our planet in ways we can’t comprehend and at the trendiest of trendy has been the technological advances in video. It wasn’t that many years ago that we abandoned SD as the “standard” and transitioned to HD, 720p, 1080p and so on and so forth. And while certain technologies never really caught on, inevitably after the shake-out there are always certain advancements that set the industry standard, even if it may take several years for everyone else to catch-up. Read entire post >


A Graphic Designer’s Tools for Designing Travel

By Meredith Lamb
on Tuesday, November 18th, 2014

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From time to time, people ask me about what kind of work I do. When I reply “graphic designer,” the most common response is “wow” and “I would love to do that.” I’ve even gotten that response from my doctor and my dentist, which amazes me to no end. The next question is “So you are an artist?” Well, not an art school artist—more of a computer tech. And that’s where I lose them, because it is easier to admire a work of art than understand how it was realized.

Today art and computer technology go hand in hand, especially when it comes to travel marketing. To produce our numerous travel guides (print and electronic), websites and mobile apps, our production teams consist of conceptualizers (artists, writers), planners (editors, project managers) and those focused on “construction” (Photoshop and InDesign experts, page layout designers, web coders, printers, etc,). I am primarily on the construction side, but I have to provide input into the conceptual and planning phases of a project to ensure that it can be built. Read entire post >


New Updates to Google Tag Manager

By Monica Hare
on Tuesday, November 11th, 2014

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A few months ago, I wrote about the awesomeness that is Google Tag Manager, a tool that helps you manage all of the tags – analytics, advertising and third-party tags – that go on your website in one place.

Google amped up the awesomeness last month by rolling out updates to Google Tag Manager’s user interface as well as adding new APIs and templates for popular third-party tags. Yay! Shiny new toys in one of my favorite tools!

Google Tag Manager’s (GTM) interface was already rather simple to use, but the new upgrades add a deeper level of understanding on how each tag works and offer a workflow that is very clear. Read entire post >


Work-Inspired Travel Bucket List

By Roselle Cronan
on Thursday, November 6th, 2014

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Writing and editing travel content comes with an “occupational hazard:” It lengthens my travel bucket list. I’ve lived outside of the continental U.S. (Puerto Rico and Germany) and I’ve visited several countries (France, Spain, Morocco, Luxembourg, Austria, Italy, Switzerland, the Netherlands, Belgium, Mexico, Belize, Grand Cayman, the Bahamas, Jamaica, China and Hong Kong). I’ve lived in three states (Texas, Alabama and Florida) and visited 12, as well as D.C.

And yet, there are so many more places I want to see. Thanks to my work at Miles, I can add four new adventures to that list: Read entire post >


Success Story: Delaware Tourism eNewsletter

By Tiffany Azzara
on Tuesday, November 4th, 2014

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As a part of our agency of record services, Miles develops and deploys a monthly email program for the Delaware Tourism Office (DTO) which consists of two communications per month, each with its own goals.

Background & Objectives
As we began year two of the program, we noticed the eNewsletter was seeing an incremental decline in engagement month over month and year over year. In order to gain insight from our readership and to optimize the program, Miles worked with the DTO to conduct a survey of email recipients, analyze the results and optimize the program. Our main objective was to adjust our eNewsletter strategy and have a positive impact on engagement for the remainder of the program. Read entire post >

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