the miles blog

Our pursuit of fresh ideas, backed by leading-edge research, keeps our destination and hospitality clients ahead of the competition.

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Inspiration vs. Information: The Right Content at the Right Time

By Carrie Barker
on Thursday, December 18th, 2014

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The Bridge, the Rock and the Full House opening credits — these iconic scenes of San Francisco are ubiquitous all over the world but in themselves don’t sell audiences to board a plane to northern California. As marketers, how can we convert top-level awareness to destination visitor? Read entire post >

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‘Tis the Season: Online Advertising Strategies for the Holidays

By Yoshi Giarratana
on Tuesday, December 9th, 2014

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It’s shopping time, folks! What does that mean for advertisers? The holiday season is a time to capitalize on opportunities. For some, this could mean creating a richer experience for shoppers. For others, it could be planning for the next seasonal shift. This means making sure you’re in the right place at the right time.

Although the holiday season is upon us, it’s not too late to start advertising. The Mondays and Tuesdays before Christmas in December tend to generate the highest volume of transactions, according to AdWords Blog. This is not too surprising, since some of us tend to be last-minute shoppers. Below are some tips and information to help you make the best of this holiday season. Read entire post >

Will Travel for Food: Culinary Tourism

By Angie Zok
on Tuesday, November 25th, 2014

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With the holidays approaching, especially Thanksgiving, the focus on food consumes our thoughts since holiday preparations and traditions are held in the highest regards. Food is a central focus in life—we all have to eat—but it’s also a very strong factor when making travel decisions.

It’s no surprise that Culinary Travel is trending much higher and constitutes one of the largest growth markets for tourism, gaining momentum as the research indicates. Not only is this a significant consideration for domestic travel, but a huge influence for international travelers as well. Read entire post >

Welcome to 4K

By Emilie DeLong
on Thursday, November 20th, 2014

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4K. You’ve probably heard of it, perhaps in hushed voices at a coffee house, read about it in all its geek-tacular nerdery on some tech blog, maybe even name-dropped like you’re trying to gain access to a club (but you’re not on the list). But what does it mean? How does it apply to travel marketing and who’s actually using it? Is it even necessary?

Technology accelerates the evolution of our planet in ways we can’t comprehend and at the trendiest of trendy has been the technological advances in video. It wasn’t that many years ago that we abandoned SD as the “standard” and transitioned to HD, 720p, 1080p and so on and so forth. And while certain technologies never really caught on, inevitably after the shake-out there are always certain advancements that set the industry standard, even if it may take several years for everyone else to catch-up. Read entire post >

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A Graphic Designer’s Tools for Designing Travel

By Meredith Lamb
on Tuesday, November 18th, 2014

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From time to time, people ask me about what kind of work I do. When I reply “graphic designer,” the most common response is “wow” and “I would love to do that.” I’ve even gotten that response from my doctor and my dentist, which amazes me to no end. The next question is “So you are an artist?” Well, not an art school artist—more of a computer tech. And that’s where I lose them, because it is easier to admire a work of art than understand how it was realized.

Today art and computer technology go hand in hand, especially when it comes to travel marketing. To produce our numerous travel guides (print and electronic), websites and mobile apps, our production teams consist of conceptualizers (artists, writers), planners (editors, project managers) and those focused on “construction” (Photoshop and InDesign experts, page layout designers, web coders, printers, etc,). I am primarily on the construction side, but I have to provide input into the conceptual and planning phases of a project to ensure that it can be built. Read entire post >

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