With competition high for tourism tax dollars, it’s crucial for destination marketers to take advantage of every opportunity to entice travelers to select your destination for their next trip. Many marketers rely on their website as the primary resource to inform potential travelers, but is your website really engaging visitors as they research?
Gray Lawry of Miles, Chase Curtin of Get Smart Content and Stephanie Hemmann of visitPA presented an exciting webinar on December 10 in which we transformed the meaning of DMO from Destination Marketing Organization to Destination Marketing Optimization. Read entire post >
Football season is here (go Eagles!) and while I can’t claim to know the ins and outs of all the rules and calls, I can get by. And yes, unless my team is in it to win it, I just watch the Super Bowl for the commercials.
What intrigued me most while watching a game one of these past Sundays was the two-point conversion. A risky, aggressive move because the conversion rate to a point is statistically less likely than the extra point. Read entire post >
Have you seen this thing? HTC has created an accessory for your phone that is… a smaller phone. No, really! It’s like a little handset with physical number keys and a little LCD screen. It’s just like your old Nokia phone, except it doesn’t have that snake game and it’s not really a phone. Instead, the HTC Mini+ just connects to your phone via Bluetooth so you can use it to make calls. Calls from your ACTUAL cell phone, the one that you’re carrying in your pocket, purse or briefcase.
The Mini+ was roundly lambasted as an exercise in excess – like a remote for your TV remote when you’re too lazy to get up and find the real remote. But the Mini+ isn’t a practical joke; what you’re looking at is the future. The future not only of mobile, but of computing in general. The Mini+ is one of the first concrete signs of the coming convergence of mobile and what we used to call “desktop” computing. Read entire post >
Over the summer, the Miles/Brand USA team embarked on an exciting adventure to Guam to produce 21 videos in 7 languages. Five on-camera talents, two videographers and two producers spent more than two-and-a-half weeks filming and returned with tropical tales of beautiful beaches, friendly locals and creative cuisine (see pictures from the trip here). The team sea walked, snorkeled, ATV’d, danced and shopped their way through this incredible island retreat, and had lots of fun along the way.
This shoot represented many “firsts” for the program:
- First shoot for Russian, Japanese, Korean, Cantonese, Taiwanese and American audiences
- First all-woman crew
- First time Miles/Brand USA has ever crossed a major body of water to film (the Pacific Ocean) Read entire post >
It seems like it was just yesterday when Google announced it will be encrypting or “hiding” all user organic searches.
If you’re still trying to wrap your head around what that means for your site’s SEO, well, you should just sit down and find a stuffed animal to hold tightly, because Google’s not done with you, yet.
Google Analytics has been rolling out several new features over the past couple of weeks that will be of interest to those of you who want to know more about the visitors to your site. Read entire post >
No public Twitter messages.