the miles blog

Our pursuit of fresh ideas, backed by leading-edge research, keeps our destination and hospitality clients ahead of the competition.

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Three Takeaways from Content Marketing World

By Erin Marvin
on Thursday, October 16th, 2014

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Last month I attended Content Marketing World in Cleveland, Ohio, and joined 2,600-plus other content-focused marketers as we navigated our choice of 80-plus sessions over multiple days.

Subjects ranged from native advertising to ROI, social media to influencer marketing (and everything in between). I met attendees from both agencies and brands, in B2B and B2C markets, and hailing from such varied industries as healthcare, tech, mining (yes, mining), video production, cloud computing and more. And they all look to content as a core marketing tool. Read entire post >


The M Moment: Best Practices for Online Travel Marketing in a Mobile-Centric World

By Chris Adams
on Tuesday, October 14th, 2014

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For many destinations and hotels the ”M Moment” is here—or nearly here. The M Moment is the point in time when more than half of your website users are consistently on mobile devices (smartphones or tablets). The M Moment reflects mobile moving out of the mainstream to dominance. The M Moment is also the first point in the Internet’s history when we have seen this sort of shift—a permanent transition on the dominant device type with which most users will interact with our online content. From desktop to a huge range of mobile device types such as smartphones, notes, tablets and more. Read entire post >


Online Reputation Management

By Yoshi Giarratana
on Monday, October 6th, 2014

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Reputation can be defined as the overall quality or character as seen or judged by people in general. The flourishing field of online marketing produced a demand for Online Reputation Management (ORM), a new area of marketing. ORM has changed how businesses interact in online communities. In its simplest form it is managing an entity’s reputation online. In its complex form it’s addressing customer concerns, incorporating ORM into branding strategies, encouraging positive online talk, collaborating with sales and content teams to increase overall company awareness and reputation to the public, and much more.

Areas of ORM include monitoring, reputation building, search engine services, content management and customer service. Read entire post >


Google Analytics Rolls Out Benchmarking Reports

By Monica Hare
on Tuesday, September 23rd, 2014

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Google Analytics is in the process of introducing a new feature that will allow marketers and analysts to see how their site matches up against others in their industry.

Google announced the Benchmarking reports last week, making them available to accounts that agreed to share their data anonymously in their account settings. Read entire post >


Marketing Mother Nature

By Steven Keith
on Thursday, September 18th, 2014

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As the official agency of record for Georgia State Parks and Historic Sites, Miles has developed and is executing a long-term strategic plan to strengthen the Georgia park system’s marketing efforts to drive increased visitation and revenue through the coming years.

Basically that means we get to find creative ways to showcase the beauty of Georgia parks to potential visitors—and with more than 60 unique state parks, outdoor recreation areas and historic sites boasting ancient Indian mounds, a “Little Grand Canyon,” spectacular mountain vistas, waterfalls, caves, swimming holes, swamps and more, Mother Nature makes it easy. Read entire post >

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