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7 Best Practices for Destination Marketing Organizations to Use with Posts on Google
Google has just expanded Posts on Google for destinations (cities, regions, states and countries) to post events, news and updates for free on their destinations. Destination Marketing Organizations (DMOs) can apply for an official account to post as the lead agency on behalf of their city or destination. On May 23rd, we held an introductory webinar with Aditya Mahesh, Product Manager for Posts on Google and Patrick Rodgers, Content Director at Miles. They introduced DMOs to the new platform and shared examples of how dozens of cities from the around the world are now using the platform.
Back when I started in video production in two-thousand…well, let’s just say it’s more years than I’d care to mention here, video was starting an epic journey. Once the domain of strictly professionals (or very serious amateurs), technological advances were starting to make what was only available to some, available to the masses. I would be even so bold as to say that not since the dawn of the camcorder in the 80s had consumer video production experienced such a tidal shift.
Making Special Places to Live, Work, Study and Visit
Over the last decade, communities of all types have focused on the goal of nurturing, developing or making more “livable” communities. Now described as “placemaking” – this is a broad set of best practices, disciplines and design principles that have emerged in urban, community and destination planning and management. Placemaking seeks to build communities which are thriving, sustainable, successful and enjoyable places to live, work, start a business, study and visit.
The growth of placemaking has been fueled by clear evidence that there are powerful synergies in these outcomes. Cities such as Austin, Seattle, Portland, Copenhagen, Stockholm, Vienna, Singapore, Melbourne and Auckland not only rank near the top in various global “livability” indexes (i.e.: Mercer, The Economist, US News and World Report) but are also successful in attracting new businesses, new residents as well as new visitors and events.
This content was originally presented as part of The State of the American Traveler – Destinations Edition webinar presented in March 2018 by Miles and Destination Analysts with support from the Southeast Tourism Society and DMA West.
The Winter 2018 State of the American Traveler – Destinations Edition shows us that traveler optimism is high and people are interested in a variety of experiences, from beaches to cities to small towns and outdoor recreation, and that travelers are using a mix of resources to become inspired and plan their trips.
And we’re really starting to see DMOs and other travel brands focus more on creating a mix of compelling content that not only balances inspiration and planning, but harnesses each destination’s...
Miles Partnership Scholarship Program for STS Marketing College Awards 12 Scholarships to the 2018 Session
As announced in February, Miles Partnership held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the upcoming session at the University of North Georgia in Dahlonega, GA from June 24-29.
Congratulations to all of the recipients and thank you to everyone who submitted an application. We look forward to holding this scholarship program again next year and encourage everyone to consider applying.
For more information on the Marketing College Scholarship Program for STS Marketing College, visit this blog post.