the miles blog

Our pursuit of fresh ideas, backed by leading-edge research, keeps our destination and hospitality clients ahead of the competition.

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The State of The American Traveler – What is Driving Travel?

By Chris Adams
on Wednesday, March 4th, 2015

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Part 1 of 2

State of the American Traveler coverThe State of the American Traveler Winter Edition 2015 is out – and Chris Adams, Miles’ Director of Research and Online Marketing, identifies 10 critical follow-up items and takeaways for tourism marketers. In Part I of this blog Chris focuses on what The State of the American Traveler says about travel prospects for 2015 and the content that travelers use to make decisions on where to go. Read entire post >

Travel, a.k.a The Fountain of Youth – How Traveling Keeps Us Healthier

By Shelly Benson
on Thursday, February 26th, 2015

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“Doctor, I need a prescription for travel.”

Whether you’ve been struck by wanderlust or have been counting down the days to break free from everyday life’s predictable routines to go on vacation, we all feel the joys of travel. But did you know there is a direct correlation between travel and healthy aging?

In 2013, The Global Coalition on Aging (GCA) released an analysis based on current studies that showed travel was a direct influence in healthy aging. From their findings, GCA reports that between 1950 and 2050, 30 years will have been added to the average life expectancy. In the United States, there are already more people over the age of 60 than under 15 and, globally, there will be one billion people over the age of 60 by 2020. Those are some staggering numbers! Imagine the health care costs — healthy aging is not just something on the wish list but essential for the future of aging populations. Read entire post >

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Driving vs. Flying: The Great Vacation Debate

By Tiffany Azzara
on Tuesday, February 24th, 2015

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A couple of weeks ago, my family and I were four of only 34 passengers on our flight to New Orleans. Thirty-four. I couldn’t remember the last time I was on a flight that wasn’t full, let alone one on which I had an entire “wing” to myself.

Then on our flight back to Tampa a week later, we were four of 50. Fifty! I’m sure it wasn’t Southwest’s idea of a good time, but it worked out beautifully for my husband and I, who were able to spread out across two rows with our 4-year-old and infant.

Those flights got me thinking (which is always dangerous): What’s going on? Are travelers driving instead of flying? Read entire post >

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A New Way to Engage With Advertiser Content on Colorado.com

By Hannah Brown
on Wednesday, February 18th, 2015

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Colorado.com recently launched a new product for advertisers that embraces the content-centric strategy that continues to increase the site’s strong performance. The brand channel is designed to assist DMOs and large state brands with the creation and promotion of strong inspirational content.

Snowmass Tourism was the first to throw their hat in the ring for the chance to create awareness of its amazing ski resort/outdoor offerings in a state packed with them. Their channel launched in December, and page views of their content have increased almost 350% year over year. Read entire post >

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First to Arrive, Last to Leave

By John Deleva
on Tuesday, February 10th, 2015

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It might be cool to arrive at parties and social events late, but my wife and I are almost always the first to arrive and the last ones to leave. Everyone’s so busy these days: why not let the good times last longer when we can?

In 2015, we’re applying the Come Early, Stay Late mantra to all of our travel – personal and business. Sure, we don’t have kids or pets, and that makes it easier. Heck, we don’t have plants that need to be watered. There’s nothing stopping us.

And definitely, I’m lucky enough to not only work in the travel industry but work for a company whose vacation policy is . . . No Vacation Policy: get the work done and go . . . Besides, going – anywhere – supports our clients. Read entire post >

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