Part 2 of 2
The State of the American Traveler Winter Edition 2015 is out – and in the second part of his two-part blog, Chris Adams looks at 6 further conclusions and takeaways from this major bi annual study – focused around how US travelers use media, including user-generated content, social media and mobile platforms. Download your copy of the Winter 2015 State of the American Traveler
Part 1 of 2
Click here for the Second Part of this Blog – “The Hyper Informed Traveler”
The State of the American Traveler Winter Edition 2015 is out – and Chris Adams, Miles’ Director of Research and Online Marketing, identifies 11 critical follow-up items and takeaways for tourism marketers. In Part I of this blog Chris focuses on what The State of the American Traveler says about travel prospects for 2015 and the content that travelers use to make decisions on where to go.
“Doctor, I need a prescription for travel.”
Whether you’ve been struck by wanderlust or have been counting down the days to break free from everyday life’s predictable routines to go on vacation, we all feel the joys of travel. But did you know there is a direct correlation between travel and healthy aging?
In 2013, The Global Coalition on Aging (GCA) released an analysis based on current studies that showed travel was a direct influence in healthy aging. From their findings, GCA reports that between 1950 and 2050, 30 years will have been added to the average life expectancy. In the United States, there are already more people over the age of 60 than under 15 and, globally, there will be one billion people over the age of 60 by 2020. Those are some staggering numbers! Imagine the health care costs — healthy aging is not just something on the wish list but essential for the future of aging populations. Read entire post >
A couple of weeks ago, my family and I were four of only 34 passengers on our flight to New Orleans. Thirty-four. I couldn’t remember the last time I was on a flight that wasn’t full, let alone one on which I had an entire “wing” to myself.
Then on our flight back to Tampa a week later, we were four of 50. Fifty! I’m sure it wasn’t Southwest’s idea of a good time, but it worked out beautifully for my husband and I, who were able to spread out across two rows with our 4-year-old and infant.
Those flights got me thinking (which is always dangerous): What’s going on? Are travelers driving instead of flying? Read entire post >
Colorado.com recently launched a new product for advertisers that embraces the content-centric strategy that continues to increase the site’s strong performance. The brand channel is designed to assist DMOs and large state brands with the creation and promotion of strong inspirational content.
Snowmass Tourism was the first to throw their hat in the ring for the chance to create awareness of its amazing ski resort/outdoor offerings in a state packed with them. Their channel launched in December, and page views of their content have increased almost 350% year over year. Read entire post >
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