Destination Marketer Updates Brand to Reflect Company’s Evolution
Sarasota, Fla. (May 2, 2012) – The history of Miles Media can be traced back more than 50 years to a garage in Sarasota, Fla., when a hotel clerk printed his first local area travel guide. In the time since, the company grew into the largest marketer of destinations in the country, added a hospitality marketing division and acquired a destination marketer in Colorado. As a result of this growth, the company is updating and consolidating its various brands as it continues to add new clients, both domestic and international. Read article »
Miles Captures Multiple Internet Advertising Competition Awards
Sarasota, Fla. (March 29, 2012) — It was another successful year for Miles in the Internet Advertising Competition, produced by the Web Marketing Association. The following programs were honored: Read article »
Miles Captures HSMAI Adrian Awards for Destination Marketing Efforts
Miles, a leader in destination marketing, took home multiple HSMAI Adrian Awards, which were handed out at the annual HSMAI Gala in New York, Feb. 27, 2012. The competition honors the top companies and individuals in hospitality, travel and tourism advertising, public relations and online marketing. Read article »
New Research Reveals Group Discount Sites are Impacting Travel Planning
Sarasota, Fla. (February 21, 2012) – Miles’ semi-annual State of the American Traveler, Winter 2012 edition, reveals consumers are increasingly looking to group discount sites, such as Groupon and LivingSocial, when planning trips. This is the first time the study asked participants about these types of web sites, but based on the response the impact is clear. With 21% of respondents indicating they did use a group discount site, it was three times the number indicating they used Twitter. Read article »
Miles to Create Digital Marketing Solutions for Destination DC
Sarasota, Fla. (Jan. 10, 2012) – Miles, a destination and hospitality marketing business, has been selected by Destination DC to lead the organization’s efforts to redesign Washington.org. In addition, the official tourism and marketing office for the nation’s capital has asked Miles to develop a new mobile site, oversee efforts to create new content for both channels, and manage a data collection process to ensure the sites’ business listings are accurate, robust and provide user-friendly information. Read article »