Today, a website is never done. It is always evolving. We don't just create a pretty design. We build from the ground up, using open-source content management solutions, like Drupal, WordPress or Joomla, or uniquely-created custom CMSes. We back it up with SEO-rich content, detailed business listing data, and solid analysis from sources like Omniture and Google Analytics. We're currently evolving 55 websites; will yours be next?
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Content is one of the most critical assets a destination or hospitality business has. Our content marketing includes tight coordination and integration with the website and offline media. As a result, our efforts are generating more than 200 million online page views a year. But we don't just generate more traffic, we deliver engaged traffic that is more likely to book a room, order a guide, opt-in to an email database, "Like" your brand, etc.
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A direct benefit of our experience working with destinations and hospitality businesses is that we are familiar with the goals and objectives of both, leading to the creation of destination co-op advertising programs that are supported by the industry with their advertising spend to the tune of $24 million annually.
For some, their approach to SEM is to "set it and forget it." They buy keywords and check back at the end to see how they did. Not Miles. Our approach is research and analytics driven – Every Day. Every part of the program is tested, updated and continually refined based on the analytics. We stress the quality of campaign traffic (engagement), not just the quantity (click though). Our SEM campaigns have achieved 44-1 ROI in trackable bookings vs. ad spend for resort clients and conversion rates in excess of 100% for destinations.
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Miles is a leader in creating targeted, dynamic content driven email marketing programs for destinations and hospitality businesses. We send out nearly 70 million emails annually to leisure travelers, international audiences, travel trade and meeting professionals.
Whether it's building an opt-in email database, SMS text marketing program or other lead generation efforts, Miles creates programs that generate a positive measurable ROI. With limited budgets, we've help clients increase their database 600%.
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Content consumption is rapidly changing thanks to these devices. Miles’ award-winning native and mobile web apps create new distribution channels for destinations and resorts to reach their audiences. Our programmers and designers create mobile experiences for iOS, Android or even an older feature phones. These data-driven applications keep your message consistent from the desktop to the sofa to the sidewalk.
Miles' is a leader in creating destination travel guides. We do more than just create the content and publish stunning photography for these award winning products. We sell more than $19 million in co-op advertising into these guides. And we manage the process of selling and collecting the ads. We're as turn-key publishing as turn-key gets.
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For a DMO to remain relevant, one of the most important steps it can take is becoming the "trusted source" for information and data about the destination. We currently store and manage more than 76,000 individual business listings in our proven Data Engine tool. Photos, videos, PDF uploads and detailed amenity and description data are readily available. Using a different CRM or CMS solution is no problem – we’re happy to use existing data feeds or APIs to effectively and efficiently display your business information. Our clients' web and print business listing data is more than just telephone numbers or addresses, it's robust valuable consumer content.
Our interactive teams stay on top of the latest trends in social media and will help craft a strategy for using these channels to communicate with your target audience. In addition to driving increased followers, we’ll tie those channels directly into your primary marketing vehicles, such as your website. Tools like Twitter’s API and Facebook Connect allow your team to engage in a two-way conversation with your visitors.
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Visitor numbers and spending are both showing strong growth in many international markets. Miles is currently involved with 22 international marketing programs for audiences in Europe, Asia, Latin America, and the south Pacific, online and offline, to communicate directly to consumers, complementing wholesale and trade activities.
Meetings mean business. It is vital to get your destination or hospitality business in the mix with the professionals who make these convention buying decisions. Our integrated approach reaches key decision-makers with online tools, including the Five-Minute Meeting Planner, dynamic targeted and content driven email solutions, and high-quality custom print solutions.