The Google DMO Partnership Program is an initiative that seeks to engage destinations around the world through opportunities to enhance consumer-facing content across a range of Google’s products and tools.
The Google DMO Partnership Program was introduced at the Destinations International Annual Convention in July 2017 and has been growing steadily since then. Over 200 destination marketing organizations have enrolled in the program that is designed to provide tools and tactics to improve the completeness, quality and accuracy of destination content across Google Maps, Destination Travel Guides and more.
As part of the program, Google provides access to free tools and solutions for DMOs through its Knowledge Base. Access to the Knowledge Base requires approval for the DMO from Google.
Miles has provided support services to more than 90 destinations and thousands of tourism-facing businesses since the program’s inception. We’ve generated more than 250 million destination content engagements with consumers organically inside of Google’s products without any media spend — and that number continues to grow! If you’re interested in learning more about how Miles can assist your organization with optimizing destination content using the Google DMO Partnership Program tool set, providing tactical training to your local tourism partners, or creating Streetview content to improve destination representation, contact: Kim Palmer, Google Program Director.