What Travelers Told Us They Would Do and What Really Happened
In this session at TTRA's Annual International Conference, panelists from Destination Analysts, Longwoods International, ADARA and Miles dove into how new essential KPIs like sentiment aligns with metrics of what ‘happened’ in the market. They provided insight on connecting the dots across data to not only predict where the market is headed but also uncover what’s happening on the ground.
List of Research & Other Resources:
Longwoods International:
Longwoods COVID-19 Traveler Sentiment Research: https://longwoods-intl.com/covid-19
Travel USA data: https://longwoods-intl.com/news-press-release/silver-lining-5-lessons-learned-2020-travel-usa
Destination Analysts:
Destination Analysts’ COVID-19 Research & Insights https://www.destinationanalysts.com/covid-19-insights
Other US & Intl. Research & Resources: https://www.destinationanalysts.com/research/consumer_b2b_studies
Adara:
Adara Travel Trends Tracker: https://adara.com/traveler-trends-tracker
Webinars (in reverse date order) : https://adara.com/webinars
Blogs: https://adara.com/blogs
Press Releases and News: https://adara.com/news
Miles Partnership:
Miles Partnership ‘Clarity in a Time of Change’ Research & Webinar Portal: https://covid19.milespartnership.com