A transformative shift in tourism is afoot. It’s no longer enough for DMOs to focus their efforts solely on the visitor's needs, wants and behaviors. A new stakeholder group has emerged - and they are here to stay. Say hello (if you haven't already) to your residents.

A great place to live is a great place to visit - which is why communities are fast becoming the greatest stakeholders for DMOs to consider in their destination promotion, management and stewardship efforts. Embracing a community-centric approach not only fosters positive cultural interactions between residents and tourists but also encourages a sense of local pride.