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The Importance of Welcome Emails

Yes, your email program does need a welcome email

In everyday life, when you meet somebody new, you say hello and tell them a little about yourself. You might also ask questions to learn more about the person you just met.

In email marketing, the welcome email is a similar chance to get to know your new (and normally highly engaged) subscribers.

Research shows that subscribers who receive a welcome email show 33% more engagement than subscribers that do not. In most instances, your welcome email is your first opportunity to meet your audience, and in turn learn a little more about them. It’s also their first opportunity to meet you, so having a well-thought-out welcome email is a great way to start that relationship off right.