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Over the past few years, a lot has happened in email marketing. Not only did COVID-19 throw everyone for a loop, but click bots were rampant and then, last fall, Apple decided to throw in their new Mail Privacy Protection setting. Open rate numbers have gone crazy and click rates are wonky as well. Some have said this might be a nail in email marketing’s coffin—but I think email marketing is still here to stay. It just needs a fresh look.
When Apple came out with their new privacy setting, it allowed people to choose if they wanted marketers to track their email opens. This meant that if somebody was knowledgeable enough to turn on this setting (and it is very easy to do), they could essentially hide when and if they opened your email. To achieve this, Apple now automatically downloads all images in your email, which unfortunately also automatically downloads...
Even though travel is currently at a standstill until COVID-19 is under control, there are still a lot of ideas and content you can share with your email subscribers. Below is a list of things destinations and attractions are doing to stay engaged, all of which are great ways to keep a destination at the top of travelers’ minds when we’re all finally able to travel again.
1. Share online videos and live streams.
Cincinnati Zoo, the Great Wall of China, San Diego Zoo and National Parks have all done this, and I for one have loved it. With two kids at home from school right now, they’re understandably going a little stir crazy. So far, we’ve been able to experience animals up close at the zoo, explore Yellowstone National Park and venture to the Great Wall of China, all from the comfort of our home. In watching these videos, my kids are not only...
I have been diabetic for over 20 years, and with that have learned a few tricks to make traveling with Type 1 diabetes a little easier. I am by no means a world traveler, but over the past 20 years I have taken enough trips to learn what rules to follow, what rules you can break, and what you absolutely cannot live without. Below are five tips that will help you when traveling with diabetes.
Tip #1: Know Your Destination
Make sure that your insurance will cover you wherever you are travelling. If you are traveling abroad, check out the International Association for Medical Assistance to Travelers, which has some great tips and things that are important to know. Double check that your insurance will cover you overseas; if not, purchase special travel insurance (be sure to include coverage for pre-...
Last year it was GDPR; a few years before that it was CASL; and even before that it was CAN SPAM. Rules regarding how to gain new subscribers, and what you need to do to ensure you can keep them on your list, are changing.
With each new set of rules, updates to your form need to happen. While this may be time consuming, in the end these changes will most likely help you to make sure you are only adding highly engaged subscribers. Not only that, but it will also help increase your deliverability. If you are new to email marketing, or just want to double check that you have all the information you need to set up your new form, below is a list of things your online subscribe form must have.
- Have an unchecked box that states they are giving you permission to send emails. It can be something as simple as, “Yes, please send me email about…” If you are...
Yes, your email program does need a welcome email
In everyday life, when you meet somebody new, you say hello and tell them a little about yourself. You might also ask questions to learn more about the person you just met.
In email marketing, the welcome email is a similar chance to get to know your new (and normally highly engaged) subscribers.
Research shows that subscribers who receive a welcome email show 33% more engagement than subscribers that do not. In most instances, your welcome email is your first opportunity to meet your audience, and in turn learn a little more about them. It’s also their first opportunity to meet you, so having a well-thought-out welcome email is a great way to start that relationship off right.