Blog Author Profile
Delta’s Flying to New Heights with Technology and Customer Service
Delta CEO Headlines CES as Opening Keynote – 5 Technology-based Strategies that will take Customer Service to the Next Level
Travel and tourism took center stage at the 2020 Consumer Electronics Show (CES) with the opening keynote delivered by Delta CEO Ed Bastian. During the hour and fifteen-minute session, Ed unveiled five initiatives the company has undertaken to transform the customer experience for travelers by 2025 as a part of their “Applied Innovation” strategy.
Some of these projects might seem far-fetched but in reality, the technology is already here, some being tested in US based airports as we speak and others rolling out in select airports before the end of the year.
1) Biometric Boarding – A technology first piloted in 2015 at San Jose International Airport (SJC) by CLEAR has been leveraged by Delta Airlines to introduce the first commercially available application of the biometric experience. Initial roll outs began in 2018 for customers...
Immersive Storytelling Experiences
This blog was co-developed with Ara Parikh, Product Marketing Manager at OmniVirt.
At the recent 2018 Destinations International Annual Convention, Miles had the opportunity to share an immersive storytelling experience with convention attendees in our Global All-Stars Immersion Lab. Joined by the team at OmniVirt, we displayed a combination of Miles projects and OmniVirt projects that showcased interactive and immersive experiences.
Storytelling is a great way to show the strengths of a destination- the people, the culture, the hidden gems and all the experiences one can have. Sharing content that will engage and inspire travelers not only promotes a destination, but influences the viewer’s decision throughout the Trip Planning Life Cycle. At Miles, we curate...
Three Steps to Building an Effective Onsite Personalization Strategy
According to Nielson, “74% of customers are frustrated that web content doesn’t map to their interest.” With this in mind, what is your organization doing now to create more meaningful experiences for your visitors online?
Destinations across the globe are in various stages of maturity when it comes to personalization, but regardless of whether you are a first adopter or are just coming on board with personalization, there are some important foundational steps you’ll want to include in your strategic plan.
