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Immersive Storytelling Experiences

This blog was co-developed with Ara Parikh, Product Marketing Manager at OmniVirt.

At the recent 2018 Destinations International Annual Convention, Miles had the opportunity to share an immersive storytelling experience with convention attendees in our Global All-Stars Immersion Lab. Joined by the team at OmniVirt, we displayed a combination of Miles projects and OmniVirt projects that showcased interactive and immersive experiences.

Storytelling is a great way to show the strengths of a destination- the people, the culture, the hidden gems and all the experiences one can have. Sharing content that will engage and inspire travelers not only promotes a destination, but influences the viewer’s decision throughout the Trip Planning Life Cycle.  At Miles, we curate...

Three Steps to Building an Effective Onsite Personalization Strategy

According to Nielson, “74% of customers are frustrated that web content doesn’t map to their interest.” With this in mind, what is your organization doing now to create more meaningful experiences for your visitors online?

Destinations across the globe are in various stages of maturity when it comes to personalization, but regardless of whether you are a first adopter or are just coming on board with personalization, there are some important foundational steps you’ll want to include in your strategic plan. 

NFC Technology: What's Old is New

Sometimes an idea can be so far ahead of its time that it never really takes off or, as in the case of the NFC tag, you just have to crawl for about 30 years before you catapult into a highly competitive race.

What is NFC?

NFC (Near Field Communication) is, in many ways, the next-generation RFID (Radio Frequency Identification). One of the first commercial uses of RFID was in the retail space utilizing unpowered electronic tags and a powered reader to track merchandise.

Fast-forward about 20 years to the development of NFC, a technology that first found its footing in mobile payment, ticketing and toll applications, and is now making waves in the creative marketing sphere.

How does it work?

Each year more smartphone devices are being outfitted with NFC, which allows you to change settings, transfer data, launch apps and perform various actions...