Recently, there’s been some media focus on the new changes to Facebook and how this will be a game changer for businesses using Facebook as a means of communication with their current and future customers. 

User-generated content (UGC) was the fuel that drove Facebook’s growth. Facebook UGC includes status updates, information about yourself, your family and your weekly activities, photos of your favorite meals, videos of your cantankerous cat or of that look on your face the moment you stepped off the ledge of a bungee-jump.