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How to Utilize Alt Text on Social Media

With the increasing emphasis on visual content on social media, ensuring accessibility for all is paramount. Visuals on social media are not merely pictures; they convey information, evoke emotions and tell stories about your brand and your values. But what about those who rely on sound or touch to navigate the online space? Enter alternative text, also known as “alt text.”

Social media accessibility is no longer just a good-to-have feature; it's an essential tool in the arsenal of any effective marketer. Along with promoting inclusivity, alt text ensures that content reaches the widest possible audience.

In this blog post, we’ll dive deeper into alt text, describing the purpose and providing instructions on how to use alt text for visual content on social media platforms.

Understanding Alt Text

Alt text offers a concise description of...

The Evolution Continues: WCAG 2.2 Is Here!

After countless delays, the World Wide Web Consortium (W3C) officially published WCAG 2.2 on October 5, 2023. This is a substantial breakthrough in the world of digital accessibility, as WCAG 2.1 has been the standard since 2018.

Wait, What Are the Web Content Accessibility Guidelines Again?

Before we dive into the changes outlined in WCAG 2.2, here’s a quick review of what the Web Content Accessibility Guidelines are.

The Web Content Accessibility Guidelines (WCAG) are internationally recognized technical standards published by The World Wide Web Consortium (W3C) that are designed to provide guidance on how to make web content more accessible to those with disabilities. Since the introduction of WCAG 1.0 in 1999, W3C has consistently published new versions of WCAG to reflect the ever-changing nature of...

Digital Accessibility Is Vital to a Successful DEI Initiative

According to Glassdoor, in 2022, 41% of the United States companies reviewed on their platform indicated corporate investment into diversity, equity and inclusion (DEI) programs.

This figure is expected to continue to increase as companies and organizations ramp up their efforts to develop and prioritize their DEI initiatives—making it important to understand how digital accessibility factors into the equation.

What Is Digital Accessibility?

Digital accessibility is the practice of designing, developing and optimizing digital assets (such as websites and mobile apps) so that they can be utilized by those with disabilities.