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Our culture has an insatiable appetite for storytelling. With more streaming platforms like Netflix, Amazon Prime, Hulu and Seeso emerging with original programming, hundreds of channels featured on cable TV, and serials now offered via podcast, people are more plugged into storytelling than ever before.
If you want users to take a break from binge watching and engage with your content, you need to feed their hunger for narratives. Here are seven tips from screenwriting to help better tell a story with your destination marketing:
#1: You Have Less Than 8 Seconds to Grab Your Audience’s Attention
In movies, the opening image sets the mood and lets the audience know they’re entering an exciting new world. Similarly, a carefully chosen banner image, a cleverly crafted headline or personalized content can make or break a user’s experience....
5 Life Lessons from Bleisure Travel: Or How I Found Myself by Spending 36 Extra Hours in Minneapolis
Bleisure travel, the most recent buzz term for travelers who tack on additional leisure travel days to their business trip, is a trend that has been growing steadily in recent years. It not only makes the stress of business travel more bearable, it’s an efficient, affordable way to take a mini vacation to a destination you might otherwise overlook. It’s also a great opportunity to spend time by yourself and gain fresh perspectives in times of burn out.
This spring I attended the Confab conference in Minneapolis, a city I heard much about but never visited. Like many conferences, my room was in the same hotel that was hosting...