It’s always a good time to promote and utilize your video content. You’ve invested time and resources in telling your story using this most-engaged-with medium; in fact, reports show that people are nearly 10 times more likely to remember content they watch via video versus content they read. And at the moment, we're consuming digital content at record levels while we're stuck at home due to shelter-in-place restrictions. However, the COVID-19 crisis also means that the majority of new video production has come to a halt, so it's vital to figure out a strategy to effectively leverage what you already have. Here are some tips and best practices for getting the most mileage out of your existing video content.

1. Leverage All Channels

You have multiple channels (your own website, YouTube, Facebook, Instagram, etc.) that...