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Tourism in New Zealand and around the world is undergoing a major reset due to COVID-19 and is committed to “building back better.” Today Miles Partnership in New Zealand announces a strategic hire to help support this historic paradigm shift. As of Wednesday (28 July), the former Chief Executive of Bay of Plenty Tourism, Kristin Dunne, joins Miles Partnership in New Zealand in the role of Director of Destination Strategy, bringing a wealth of internationally recognised expertise in destination management.
“Sustainability and destination management will underpin the role of New Zealand’s regional tourism offices and economic development agencies in the future,” says Chris Adams, Global Head of Research and Insights at Miles Partnership. “This is why we are so excited to have Kristin bringing her extensive knowledge in these areas to our team. It’s great to see...
2021 promises continued volatility for tourism and hospitality businesses around the world as rolling lockdowns and rapidly changing restrictions create both disruptions and opportunities. Here are five critical and completely free digital marketing tasks that your business or businesses in your destination need to be on top of.
Watch the 10-minute summary video here:
#1 - Claim all your business listings.
This seems obvious, but Miles Partnership has audited over 100,000 business listings across 238 destinations around the world and found between 25% and 40% of the business listings in a given destination are unclaimed. Focus on claiming business listings on platforms with the biggest footprint first. In order of importance,...
Since its launch at the Destinations International Annual Convention in 2017, the Google DMO Partnership Program has received significant industry attention. An initiative that seeks to engage destinations around the world, the program offers opportunities for destinations to learn more about ways to enhance their consumer-facing content across Google’s range of products. One such opportunity is to capture and share Street View 360 imagery of destinations.
The decision-making process for travelers choosing a destination can take months and involve thousands of different digital touchpoints. While maps used to be seen as just a wayfinding tool, they are increasingly being used by travelers for gaining a better understanding of a destination before making the decision to visit. The ability for potential travelers to virtually immerse themselves in a destination before they book can be incredibly powerful, and there’s no better tool to help that process than Google’s Street View platform.
Here are four things independent hotels and resorts can do right now to help improve conversions
For hotels and resorts, the competitive landscape has become increasingly ugly over the last 18 months. Organic traffic growth has significantly slowed (see Kim Palmer’s recent post on this subject for more). Competition in the PPC marketplace has cut purchase power. Increasingly aggressive OTAs spend millions convincing customers not to book direct. Even companies that have up until recently been considered partners are implementing programs that leech both traffic and dollars away from the hotel.
What’s an independent hotel to do?
In the face of these challenges, hoteliers are increasingly turning to optimization techniques to maximize their conversions on the traffic they already have,...
Have you seen this thing? HTC has created an accessory for your phone that is… a smaller phone. No, really! It’s like a little handset with physical number keys and a little LCD screen. It’s just like your old Nokia phone, except it doesn’t have that snake game and it’s not really a phone. Instead, the HTC Mini+ just connects to your phone via Bluetooth so you can use it to make calls. Calls from your ACTUAL cell phone, the one that you’re carrying in your pocket, purse or briefcase.
The Mini+ was roundly lambasted as an exercise in excess – like a remote for your TV remote...