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You Can Have My Parents

How to sell the direct booking and still leverage the reach of Online Travel Agencies (OTAs)

You want my parents.

Every hotelier would want my parents.

They travel for pleasure… a lot. At least six times each year, often more. They leave in a car from Florida with no return date and are gone for weeks at a time. They drive because they enjoy the flexibility to stay an extra day here, or take a detour to explore something new over there. They are a DMO site’s dream.

They have been to every national park, almost every state, and have regions they love and loyally return to year after year. As I write this, they are spending a week in Maine showing my sister and her family their favorite places… restaurants, attractions, scenic drives…and, importantly, resorts. The same...

Design for Performance

The pendulum always swings back.

Information overload has officially arrived.

Mindfulness, tuning in to the present – the act of shutting out the noise competing for one’s attention – has become a “thing.” A thing that must be taught, studied and diligently practiced to achieve. Where once we endeavored to improve our golf swing or up our tennis game, now it seems we must employ techniques to train ourselves to avoid distraction.

So, cruelly, just as technology has evolved to bring us visually dynamic functionality – like parallax scrolling, which allows for multidirectional navigation and wonderfully creative, narrative-driven websites with integrated streaming video...