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Today, advertising options online are dominated by display ads and search engine marketing. Google continues to be the dominate force here. However, social media sites, such as Facebook, are gaining ground. But the famous boxes of display advertising may be giving way to a different form of advertising - content.
To be more specific, sponsored content is what many see as the future of online advertising. No longer will there be the clear cut lines between editorial and advertising. Simply put, it will come down to the most effective way to engage your target audience: where they want, when they want, and how they want.
Sponsored content is what many see as the future of online advertising
Brands, now more...