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The novel coronavirus, COVID-19, is creating a cascading series of unprecedented challenges for the tourism industry and wider economy. Rapidly changing events, the complexity of the issues involved plus the natural human emotion of fear are creating a hugely demanding environment for tourism leaders. Here are eight principles to help guide your decisions and provide practical information to government and industry partners as well as your wider community.
1. Facts Not Fear – Amplify expert, independent information.
Understandably there is a lot of concern and yes, fear, about the health and economic consequences of COVID-19. It is important to recognize and empathize with these feelings but also focus on expert, government-led health and economic/business advice. This includes highlighting official advice from...
This is the first blog in a two-part blog series.
Though the pressures created by tourism numbers and growth is a worldwide problem, many innovative examples of how DMOs respond to these issues can be found in Europe. In our webinar, “The State of the American Traveler, Destination Management Edition,” Signe Jungersted, CEO & Founding Partner of Group NAO (and former Director of Development at Wonderful Copenhagen), joined us to share examples of the variety of ways DMOs are responding to the impact of crowding, congestion and other negative social and/or environment impacts of tourism.
1. Don’t Focus on the Obvious.
I Amsterdam has famously announced that they are no longer investing a single Euro into marketing and now are entirely focused on destination...
Global Lessons from the Front Lines of Destination Management
- Watch the breakout session presentations here
- View the presentation slides here
- See the mainstage Global All-Stars 2019 presentations here
At the Destinations International Annual Convention in St Louis, we brought together four leaders in destination management from around the world. This breakout session offered critical insights on best practices for Destination Marketing (and/or Management) Organizations in handling the challenges of tourism growth.
Copenhagen 10x, Driving Dispersal – Wonderful Copenhagen
Signe Jungersted, former Director of Development at Wonderful Copenhagen, built on her mainstage presentation (...
Maintaining the trust of locals & visitors is central to the mission of all DMOs
This is the second post in a three-part blog series recapping the presentations from Global All-Stars Mainstage in 2019*. Check out Part 1 on Mark Ellwood's presentation.
- Watch Signe’s presentation here
- View Signe’s slides here
- See all the Global All-Stars 2019 speakers here
Signe Jungersted was, until earlier this year, the Director of Destination Development at Wonderful Copenhagen, and is a central figure in the development of its widely...
5 Trends Reshaping the Future for Destinations
This is part of a three-blog series recapping the presentations from Global All-Stars 2019.
Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.
At the 2019 Annual Convention in St. Louis, Missouri, three speakers presented at Global All-Stars with a unifying theme of...