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Trust in the Future: Global All Stars 2019 Recap

5 Trends Reshaping the Future for Destinations

This is part of a three-blog series recapping the presentations from Global All-Stars 2019. 

  • Watch Mark's presentation here
  • View Mark's slides here

Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.

At the 2019 Annual Convention in St. Louis, Missouri, three speakers presented at Global All-Stars with a unifying theme of...

Net Zero to New Zealand

A version of this opinion piece first appeared in New Zealand’s Inside Tourism around Earth Day in April 2019. That article can be read online here.

For Earth Day in April 2019, I wrote an open letter to the New Zealand tourism industry calling on it to be first in the world.  Specifically, I called for a feasibility plan to define how and when New Zealand could be the first destination in the world to fully offset the carbon emissions of all international travellers to...

Global All-Stars 2019 Recap

Insights, Ideas & Inspiration from Around the World

The Global All-Stars presentation videos and decks are available here.

Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.

At the 2019 Annual Convention in St. Louis, Missouri, three exceptional speakers presented at Global All-Stars with a unifying theme of the topic of trust. While trust in many “official” organizations has been questioned in recent years, it remains a critical asset for any DMO. Trust is not simply important in the DMO’s...

A New Normal for DMO Website Organic Traffic

Our latest study of 36 DMOs highlights even greater challenges to DMO website traffic – and the importance of partnerships with major platforms like Google.

Learn more about the Google DMO Partnership Program

For the last 3+ years, Miles Partnership has been analyzing, blogging and speaking about the dramatic changes we are seeing to the organic traffic of destination and other tourism websites. Organic traffic makes up more than 50% of the website traffic on average for DMOs* but this critical and free source of traffic is under mounting pressure.  

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Overtourism Tool Kit

Best practices and resources for managing tourism growth in your destination

Tourism around the world has been growing fast with total visitor spending now in excess of $7 trillion USD and 11% of global GDP. More than $1.3 trillion of this spending is from 1.2 billion international travelers. This growth is being driven by several long-term trends including rapidly expanding middle classes in developing countries, rebounding economies after the Great Financial Crisis and a shift from goods to services in consumer preferences – including those seeking travel experiences.

This growth is creating an increasing range of problems that Skift has coined “Overtourism”.  These problems include crowding and congestion, impact on historic sites, increased waste and environmental degradation. In an increasing number of cities, regions and nations, local residents are expressing their frustration with these impacts and the tourism industry is...