Blog Author Profile

The State of the American Traveler's New Dynamic Dashboard

Users can now drill in greater data and detail from the research and customize the results to their needs

The State of the American Traveler is one of the nation’s leading leisure travel research reports. The State of the American Traveler examines the travel intentions, interests and behavior of American travelers probing on 4 specific themes in each...

Funding for Tomorrow

10 international best practices in tourism taxation and funding from two major studies across both North America and Europe

  • Access the full tourism funding reports, webinar and resources on the Funding for Tomorrow resource page here

The COVID-19 pandemic has created the largest crisis ever in the history of travel and tourism. It has also profoundly impacted tourism tax revenues and the funding for Destination Marketing and/or Management Organizations (DMOs). 

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Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 2)

Part 2 of a two-part blog series. Read Part 1 here.

New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to ‘build back better’.

5. Tourism Funding: the right resources driving the right outcomes
6. Value Add:  the ‘halo’ effect and driving productivity, innovation
7. Measure What Matters:  Quality over Quantity
8. For New Zealand: industry Structures that represent all stakeholders

 

5. Tourism Funding

Successful, sustainable tourism industries understand the full costs and ...

Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 1)

See the related blog post: “8 Ways to Build a More Sustainable Future for Tourism”

Part 1 of a two-part blog series. Read Part 2 here.

As in many parts of the world, New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to “build back better.”

By early 2000, the New Zealand tourism industry was generating significant financial returns to the country but had growing environmental impacts, persistent seasonality pressures and was failing to deliver widely shared...

Global Best Practices in Domestic Tourism

Insights from a major international study across 8 nations

With the impact of COVID-19 closing borders, international tourism is largely on hold in many destinations. This has reinforced the importance of domestic tourism in many parts of the world, especially those where international inbound tourism was the primary focus of tourism marketing efforts. From Ireland to New Zealand, Finland to Australia, Thailand to South Africa, national and regional tourism offices are pivoting to focus on domestic travel. Around the world and across North America, domestic tourism is central to the recovery of the tourism industry following a broad recovery from COVID-19.

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