Blog Author Profile

Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 2)

Part 2 of a two-part blog series. Read Part 1 here.

New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to ‘build back better’.

5. Tourism Funding: the right resources driving the right outcomes
6. Value Add:  the ‘halo’ effect and driving productivity, innovation
7. Measure What Matters:  Quality over Quantity
8. For New Zealand: industry Structures that represent all stakeholders

 

5. Tourism Funding

Successful, sustainable tourism industries understand the full costs and ...

Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 1)

See the related blog post: “8 Ways to Build a More Sustainable Future for Tourism”

Part 1 of a two-part blog series. Read Part 2 here.

As in many parts of the world, New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to “build back better.”

By early 2000, the New Zealand tourism industry was generating significant financial returns to the country but had growing environmental impacts, persistent seasonality pressures and was failing to deliver widely shared...

Global Best Practices in Domestic Tourism

Insights from a major international study across 8 nations

With the impact of COVID-19 closing borders, international tourism is largely on hold in many destinations. This has reinforced the importance of domestic tourism in many parts of the world, especially those where international inbound tourism was the primary focus of tourism marketing efforts. From Ireland to New Zealand, Finland to Australia, Thailand to South Africa, national and regional tourism offices are pivoting to focus on domestic travel. Around the world and across North America, domestic tourism is central to the recovery of the tourism industry following a broad recovery from COVID-19.

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Funding Futures – Major Opportunities for DMOs in the COVID-19 Crisis

New report offers invaluable research & resources for every DMO on future funding options

Miles Partnership has just released a major report addressing a critical challenge facing DMOs across North America and around the world. Facilitated along with partners, Civitas and Tourism Economics, ...

Insights from Signe Jungersted on Reimagining the Future of Travel

During the live Global All-Stars session as part of Destinations International's virtual Annual Convention on July 14, 2020, we received a great response and a huge number of questions. We didn’t have time to get to all of them so we summarized a wide range into a few key themes and asked one of our mainstage speakers, Signe Jungersted, to share her insights. Signe's full presentation and additional resources are available on our Global All-Stars site here.

Reinvention

Question: In addition to what you highlighted, do any other parts of our industry stand out as ripe for reinvention?

Signe: High on the list is the cruise industry, ripe for massive reinvention. During the crisis, the industry has received immense negative...