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Did you know YouTube is the second most-visited site in the world? It attracts about 44% of all internet users, making video content absolutely vital to every DMO’s content strategy. And since the onset of COVID-19, it’s become even more important: YouTube.com rose 15.3% in March alone, climbing toward 200M visits per day. So, we all understand that we need great video content, but here’s the more important question: How do you get potential visitors to view the great video content you’ve spent time and money producing?
The answer starts with search engine optimization....
With the gradual easing of travel restrictions and stay-at-home orders, many destinations across the U.S. are shifting focus to recovery strategies. Over the last three months, significant changes in consumer behavior and sentiment have impacted the travel industry and the way DMOs talk to potential visitors. DMOs are now not only faced with adjusting expectations and benchmarks for media performance, but also with infusing their media plans with dynamic strategies that leave room for real-time modifications.
No matter what stage of recovery/reopening your region is experiencing, here are five things to consider when you’re ready to turn media on again.
1. Take a Phased Approach
Just as public regulations around safety and health are evolving, consumers’ mindsets around travel continue to evolve – and likely will continue...
With school districts across the U.S. closing in-person classes for the remainder of the academic year (and possibly beyond), parents are searching the internet for kid-friendly activities to keep their little ones occupied and entertained at home. More importantly, without regular school activity, parents are looking for options that are both fun and educational. DMOs can be an excellent resource for this in-demand content, whether it’s historical, artistic, cultural, scientific or all of the above.
Here are a few examples of creative ways that DMOs can help out during this era of distance learning while also amplifying the efforts of their local partners and businesses.
1) Classes and Demonstrations
Give parents a break from homeschooling...