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Miles Partnership Announces Melissa Cherry as Chief Diversity & Inclusion Officer and Senior Vice President

SARASOTA, FL (July 1, 2021) — Miles Partnership, a leading tourism marketing consultancy, today announced that Melissa Cherry will join the company as Chief Diversity & Inclusion Officer and Senior Vice President. Her first official day will be August 23, 2021. She will report to David Burgess, President & CEO.

In this new executive role at Miles, Cherry will lead the development of the organization’s diversity, equity and inclusion (DEI) consulting practice to serve current and potential clients, in addition to guiding the company’s internal DEI processes and best practices. Cherry will drive thought leadership to advance the evolution of inclusive marketing strategies across the destination marketing industry.

“As a long-time supporter of Destinations International, we have seen firsthand the impact Melissa creates for destination marketing...

Company Statement on Recent Events

Silence can be construed as many things, and we do not want ours to be misconstrued: Black lives matter and we support the fight for racial justice.

We want our work to be intentional. We have been using the last two weeks to listen, to grieve, to feel rage, and to push ourselves to think about the larger issue of how racial inequity manifests within our company and throughout travel.

In response, we have been accelerating actions around how to build a more diverse, equitable and better company. We are also evaluating ways to better support the communities in which we live and work. As we solidify our plans, we are dedicated to sharing them publicly with our industry.

We maintain a belief that the power of travel has the potential to create a more equitable and just world. We commit to demonstrate this belief in our work.