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YouTube SEO & Channel Optimization Best Practices - Cards & Endscreens (Part 3)

A guide to optimizing your YouTube channel and uploading content with SEO best practices in mind.

While not a requirement, using the cards and end screens functionality in YouTube can help drive viewer behavior, whether your goal is to increase subscribers or point viewers towards certain content (or both!), these tools can help.

The cards feature has many ways in which it can be applied to drive user behavior. A few examples:

  • Link to off-platform content (like website landing pages, social channels, etc.)
  • Encourage viewer interaction by providing a poll.
  • Play a teaser video to direct viewership to other content on your channel or another channel altogether.

The card will appear in the top-right corner and provide a preview of the card’s message to your viewers. If the viewer clicks, the card associated with the video appears alongside the video you’re already playing. So, users aren’t being directed away from viewing your video, instead the content is supplementing what they’re watching. 

Understanding the YouTube Algorithm

What factors determine whether a video performs well or not?

YouTube’s end goal is always centered around keeping viewers on its platform for as long as possible. It does this by leveraging an algorithm that tries to predict the content its viewers want to watch and serving it up to them to consume.

The two places where it has the most impact in doing so are within search results and recommended videos. The content that the algorithm chooses to serve the viewer is predicated on past behavior -- two people searching the same search terms in YouTube may ultimately receive completely different search results.

The YouTube algorithm ranks videos by assigning them a score based on performance analytics. Second, it matches videos to people based on their watch history and what similar viewers have watched. The goal is not to identify “bad” vs. “good” videos but to match viewers with content that they want to watch. When...

YouTube SEO & Channel Optimization Best Practices - Optimizing Content (Part 2)

A guide to optimizing your YouTube channel and uploading content with SEO best practices in mind

Uploading Content to YouTube

After uploading your video, you’ll want to take some time to optimize your content.

Do your keyword research. Afterall, YouTube is a form of search engine so ensuring that you have applied search terms that are applicable to your content and maybe even trending will be paramount to the success of your content. Tools like SEMrush or Google Keyword Planner are great options for research. Aim for search terms that appear in at least...

YouTube SEO & Channel Optimization Best Practices - Optimizing Your Channel (Part 1)

A guide to optimizing your YouTube channel and uploading content with SEO best practices in mind

Create video content, they said.  It would be fun, they said. And it is...until all that time and creativity nets you with disappointing views and little engagement. So, what’s the deal?  What’s the secret sauce to unraveling the mysteries of YouTube and its sacred algorithm? 

If you don’t understand how YouTube’s algorithm works, it can make it difficult to present your content on your channel in a way that will get the right viewers to watch and engage with your video. And while YouTube is constantly tweaking the way its algorithm operates to control viewer behavior, here are some of our suggestions on how to optimize your content and channel for the best possible organic results.

Let’s Get Basic

Why do we even care about YouTube anyhow? When you’re the second most-used search engine in the world, built on the first most-used...

Producing in My Pajamas: Adventures in Remote Production (Part 2 – Remote Production 2.0)

(This is a continuation of Producing in My Pajamas Part 1.)

Once upon a pandemic, San Francisco Travel had the opportunity to interview five local celebrities: Coach Steve Kerr (Golden State Warriors), Mayor London Breed, Lexi Pence (YouTube Personality), Hunter Pence (Former San Francisco Giant), and Francis Ford Coppola (Winemaker and Director).  The twist?  San Francisco was on lockdown, and that was only the first challenge of many that we needed to ninja our way around to make this happen.

With this prospect, they wanted to create a hero video that would speak to their COVID recovery messaging and use of the tagline “Our Gate is Open™.”  Given that this was a once-in-a-lifetime...