Blog Author Profile

DIY Technology: AI-Powered Chatbots

Tools like Chatfuel let you create your own chatbot

This is the second of a series of posts focused on free tools that enable marketers to quickly and easily harness new technologies

Check out the other post in this series here

Another new major technology impacting today’s marketing landscape is Artificial Intelligence, or AI. This is one of the technologies that I think will have the greatest impact on marketing as we move into the future, and it’s already being widely adopted by major brands.

One of the most pervasive ways that brands are utilizing AI now is through chatbots. I’m sure you’ve experienced a chatbot — I use the one in my Bank of America app weekly (the chatbot’s name is, aptly, “Erica”), and I just unsubscribed from my NYT Crossword subscription via chatbot. It’s almost like talking to real...

DIY Technology: Virtual Reality

A free and easy tool from Google lets you create your own virtual tour

This is the first of a series of posts focused on free tools that enable marketers to quickly and easily harness new technologies

Check out the other post in this series here.

Augmented reality… virtual reality… artificial intelligence — experiences that once seemed like something out of a sci-fi movie are quickly becoming the new normal in today’s marketing landscape.

These new technologies go hand-in-hand with experiential content to provide a superior customer experience, enabling more immersive storytelling and bringing your brand stories to life in new and exciting ways.

And here’s some more good news: you don’t have to be a tech guru to harness these technologies yourself and take your marketing to the next level.

...

Miles' Travel Memories, Take 2

More Miles team members share their favorite travel stories

This post #2 in a two-part series sharing some of Miles team members’ favorite travel memories in celebration of National Plan for Vacation Day on January 29. Click here to read the first post in this series.

 

Life-size Mario Kart in Switzerland by Alexis Acosta

Picture this: snow-capped vistas as far as the eyes can see, quaint chalets dressed in festive lights and the aroma of mulled wine in the air. My family and I were fortunate enough to experience the magic of Switzerland during Christmas, and since, my view of the holidays has never been the same. We laughed, we cried, we partied and then died – no seriously, our flight back home was at 6am on New Year’s Day and I felt dead.

One of the best days of the trip was spent...

Miles’ Travel Memories

Miles team members share their favorite travel stories

National Plan for Vacation Day is January 29, and to help celebrate, Miles held a company-wide “Share Your Travel Story” contest. We provided a few guidelines – the story had to be a true, relate to just one specific travel experience (rather than a recap of all travels) and, as an added challenge, under 200 words.

Writing an entertaining travel story under 200 words is no easy feat! But our talented team rose to the challenge.

Everyone got to read all the entries and vote, and we rewarded the winners with some great prizes to help them plan their next adventure.

In the spirit of National Plan for Vacation Day, we wanted to share some of our team’s stories to help inspire your own travels – and to encourage you start planning your next trip!

(Want to keep reading? Click here for more travel stories from Miles!)

Miles Partnership Acquires Tourism Media Agency, Ad+genuity Marketing Solutions

Miles expands its capabilities in media services and adds regional offices in Boston and Los Angeles.

SARASOTA, FL (January 2019) — Miles Partnership, a leading tourism marketing consultancy, announced that it has acquired Ad+genuity Marketing Solutions, a Boston-based full-service media agency serving the tourism industry since 2006. Ad+genuity, with expertise in omni-channel media planning and comprehensive cooperative marketing development and execution, was founded by tourism marketing veteran Tania Leichliter. Ad+genuity’s clients include state and local tourism organizations, hospitality businesses, ski resorts, attractions and tour operators.

Ad+genuity provides Miles Partnership with expanded expertise in full-service media and managed cooperative program development and execution services. Ad+genuity will remain an independent business unit of Miles, serving its legacy clients while integrating to expand service expertise...