Blog Author Profile

Messaging in a Time of Crisis

Highlights from Destination International’s COVID-19 Update Webinar

During a recent webinar with Destinations International, Miles Partnership Senior Vice Presidents Laura Libby and Nate Huff shared key insights for how travel industry businesses can best message to key audiences—while measuring impact and engagement—during these unprecedented times.

Their advice? Take a “messaging” versus a “marketing” approach to create a holistic, fluid strategy with consumers that leans into storytelling and creates value for your partners. Start by creating a plan that focuses on what your organization can be doing now, while setting yourself up for continued evolution. Establish your message points, create plans to share them, set a new baseline and start measuring the progress of your efforts. A phased approach will create space to react to shifting circumstances in real time.

Five key recommendations include:

1. Continue...

DIY Technology: AI-Powered Chatbots

Tools like Chatfuel let you create your own chatbot

This is the second of a series of posts focused on free tools that enable marketers to quickly and easily harness new technologies

Check out the other post in this series here

Another new major technology impacting today’s marketing landscape is Artificial Intelligence, or AI. This is one of the technologies that I think will have the greatest impact on marketing as we move into the future, and it’s already being widely adopted by major brands.

One of the most pervasive ways that brands are utilizing AI now is through chatbots. I’m sure you’ve experienced a chatbot — I use the one in my Bank of America app weekly (the chatbot’s name is, aptly, “Erica”), and I just unsubscribed from my NYT Crossword subscription via chatbot. It’s almost like talking to real...

DIY Technology: Virtual Reality

A free and easy tool from Google lets you create your own virtual tour

This is the first of a series of posts focused on free tools that enable marketers to quickly and easily harness new technologies

Check out the other post in this series here.

Augmented reality… virtual reality… artificial intelligence — experiences that once seemed like something out of a sci-fi movie are quickly becoming the new normal in today’s marketing landscape.

These new technologies go hand-in-hand with experiential content to provide a superior customer experience, enabling more immersive storytelling and bringing your brand stories to life in new and exciting ways.

And here’s some more good news: you don’t have to be a tech guru to harness these technologies yourself and take your marketing to the next level.

...

Miles' Travel Memories, Take 2

More Miles team members share their favorite travel stories

This post #2 in a two-part series sharing some of Miles team members’ favorite travel memories in celebration of National Plan for Vacation Day on January 29. Click here to read the first post in this series.

 

Life-size Mario Kart in Switzerland by Alexis Acosta

Picture this: snow-capped vistas as far as the eyes can see, quaint chalets dressed in festive lights and the aroma of mulled wine in the air. My family and I were fortunate enough to experience the magic of Switzerland during Christmas, and since, my view of the holidays has never been the same. We laughed, we cried, we partied and then died – no seriously, our flight back home was at 6am on New Year’s Day and I felt dead.

One of the best days of the trip was spent...

Miles’ Travel Memories

Miles team members share their favorite travel stories

National Plan for Vacation Day is January 29, and to help celebrate, Miles held a company-wide “Share Your Travel Story” contest. We provided a few guidelines – the story had to be a true, relate to just one specific travel experience (rather than a recap of all travels) and, as an added challenge, under 200 words.

Writing an entertaining travel story under 200 words is no easy feat! But our talented team rose to the challenge.

Everyone got to read all the entries and vote, and we rewarded the winners with some great prizes to help them plan their next adventure.

In the spirit of National Plan for Vacation Day, we wanted to share some of our team’s stories to help inspire your own travels – and to encourage you start planning your next trip!

(Want to keep reading? Click here for more travel stories from Miles!)