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Miles Partnership Makes Strategic Investment in Black Diamond
SARASOTA, FLA (June 13, 2023) — Miles Partnership, a strategic marketing consultancy in the travel and tourism industry, announced that it has made a strategic investment in Black Diamond, an integrated media and communications agency specializing in travel.
With more than 350 employees, Miles Partnership serves 130-plus notable tourism clients from its headquarters in Sarasota, Florida, its flagship office in Lakewood, Colorado, and its regional offices around the U.S. and in New Zealand. London-based Black Diamond currently has 40 employees and works with 37 clients worldwide.
Black Diamond’s expertise in strategy, public relations and representation services complements Miles Partnership’s expertise in travel marketing and media buying, and this new partnership enhances both organizations’ capabilities to...
Miles Partnership Becomes the First Agency Certified by Zartico Academy
Today’s destination data offers more than a foundation for dashboards and reports — it offers a window into understanding the holistic impact of people and places, and a pathway to building better communities.
In recognition of the vital role that marketing agencies play in the stewardship of destinations, Zartico announces that Miles Partnership has become the first marketing agency to complete a certification course for Zartico’s Destination Operating System™.
The agency certification class included 15 members of Miles Partnership’s staff, who participated in two days of in-depth training with Zartico’s education and advisory teams. The curriculum includes instruction on identifying and understanding data trends within ZDOS™, as well as the foundations of communicating data stories, stewardship, and connecting insights to broader destination goals....
Miles Partnership Announces Selection for Inaugural Apprenticeship Program with Tourism Diversity Matters
SARASOTA, Fla. (March 14, 2023) — Miles Partnership, a leading tourism marketing consultancy, announced that Carla Vaca Pinacho has been selected as the company’s first-ever apprentice.
Miles launched its inaugural Apprenticeship Program in partnership with Tourism Diversity Matters (TDM) with the goal of cultivating greater representation within the tourism industry by supporting diverse college graduates who have a concentration in business studies and a passion for travel and hospitality.
Carla Vaca Pinacho, who was selected for the program as part of a competitive application process, started her paid apprenticeship as a DEI Project Coordinator on March 1, 2023. Vaca Pinacho...
Miles Partnership Announces Debbie Johnson as Senior Vice President of Client Services
SARASOTA, Fla. (January 26, 2023) — Miles Partnership, a leading tourism marketing consultancy, announced that Debbie Johnson will join the company as Senior Vice President of Client Services.
In this new role, Johnson will work closely with Miles’ account services teams to ensure continued client satisfaction and growth while developing and maintaining senior-level relationships across the industry. She will be responsible for understanding and managing client contracts and products, with a focus on identifying new opportunities.
“We are thrilled that Debbie is joining our leadership team,” said Miles Partnership Senior Vice President Laura Libby. “She brings a deep knowledge at all levels of the tourism industry and strong connections across the country. Debbie’s experience and skills will support Miles’ continued growth.”
“I am excited...
Miles Partnership Announces Najauna White as Vice President, Diversity, Equity & Inclusion
SARASOTA, Fla. (January 31, 2022) — Miles Partnership, a leading tourism marketing consultancy, announced that Najauna White will join the company as Vice President, Diversity, Equity & Inclusion.
Miles Partnership's commitment to diversity, equity and inclusion (DEI) centers on implementing systemic change within Miles Partnership and evolving equitable and inclusive marketing practices to better advise clients, their communities and the visitors they serve. In 2020, the company launched a series of initiatives to build a framework to implement DEI, including an internal assessment, facilitated training sessions for staff, hiring a Chief Diversity & Inclusion Officer and,...
