Blog Author Profile

Miles' Travel Memories, Take 2

More Miles team members share their favorite travel stories

This post #2 in a two-part series sharing some of Miles team members’ favorite travel memories in celebration of National Plan for Vacation Day on January 29. Click here to read the first post in this series.

 

Life-size Mario Kart in Switzerland by Alexis Acosta

Picture this: snow-capped vistas as far as the eyes can see, quaint chalets dressed in festive lights and the aroma of mulled wine in the air. My family and I were fortunate enough to experience the magic of Switzerland during Christmas, and since, my view of the holidays has never been the same. We laughed, we cried, we partied and then died – no seriously, our flight back home was at 6am on New Year’s Day and I felt dead.

One of the best days of the trip was spent...

Miles’ Travel Memories

Miles team members share their favorite travel stories

National Plan for Vacation Day is January 29, and to help celebrate, Miles held a company-wide “Share Your Travel Story” contest. We provided a few guidelines – the story had to be a true, relate to just one specific travel experience (rather than a recap of all travels) and, as an added challenge, under 200 words.

Writing an entertaining travel story under 200 words is no easy feat! But our talented team rose to the challenge.

Everyone got to read all the entries and vote, and we rewarded the winners with some great prizes to help them plan their next adventure.

In the spirit of National Plan for Vacation Day, we wanted to share some of our team’s stories to help inspire your own travels – and to encourage you start planning your next trip!

(Want to keep reading? Click here for more travel stories from Miles!)

Miles Partnership Acquires Tourism Media Agency, Ad+genuity Marketing Solutions

Miles expands its capabilities in media services and adds regional offices in Boston and Los Angeles.

SARASOTA, FL (January 2019) — Miles Partnership, a leading tourism marketing consultancy, announced that it has acquired Ad+genuity Marketing Solutions, a Boston-based full-service media agency serving the tourism industry since 2006. Ad+genuity, with expertise in omni-channel media planning and comprehensive cooperative marketing development and execution, was founded by tourism marketing veteran Tania Leichliter. Ad+genuity’s clients include state and local tourism organizations, hospitality businesses, ski resorts, attractions and tour operators.

Ad+genuity provides Miles Partnership with expanded expertise in full-service media and managed cooperative program development and execution services. Ad+genuity will remain an independent business unit of Miles, serving its legacy clients while integrating to expand service expertise...

Gallery of Engaging Travel Content

The Winter 2018 State of the American Traveler – Destinations Edition shows us that traveler optimism is high and people are interested in a variety of experiences, from beaches to cities to small towns and outdoor recreation, and that travelers are using a mix of resources to become inspired and plan their trips.

And we’re really starting to see DMOs and other travel brands focus more on creating a mix of compelling content that not only balances inspiration and planning, but harnesses each destination’s individual strengths in innovative ways to connect with these travelers on a deeper level.

Content That Inspires Travel

This content was originally presented as part of The State of the American Traveler - Destinations Edition webinar presented in March 2017 by Miles and Destination Analysts with support from the Southeast Tourism Society and Destination West.

While research identifies what types of content resonates with travelers when they’re making destination decisions, it’s how we, as marketers, creatively develop and execute this content that really connects with those travelers and inspires them to choose your destination. 

That is why it’s so important to have a rich collection of inspirational content –words, photos and videos that connect with travelers on an emotional level and offer the “why” and the “wow” of the place in addition to the “how” content such as partner listings, maps and deals. This type of inspirational content is how you...