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8 Trends & Takeaways from Digital Summit

This summer I attended Digital Summit, a marketing conference with industry leaders that covers everything from content to email, social media, UX and design trends, mobile marketing and so much more. I attended sessions and roundtable discussions with experts from Microsoft, Apple, Pinterest, Instagram, Shutterstock, StumbleUpon, BlueHornet and many other significant players in the digital space. 

Here are my top trends and takeaways from the event:

#1: Email is Alive and Well

Ask anyone—Gen Y, Millennials, Boomers—and the one thing they can agree on is that email is here to stay, and they plan on using it to communicate for years to come. In order for you to successfully reach these key audiences, you need to ensure your email marketing is Portable, Personal and Prescriptive....

Animated Gifs for Improved eNewsletter Performance

Hilton Sandestin Uses Email Animation to Show Summer Travelers “This is THAT Place”

Summertime is upon us. A time to soak up the sun and feel the sand between your toes. The seemingly endless days and warm, playful nights are something we look forward to all year long. As adults, summer also inspires memories of “that place,” the place we loved to go to. From romantic weekend getaways to fun-filled family vacations, summer is a key season for the leisure market in the hospitality industry. 

Miles has been the Hilton Sandestin Beach Golf Resort & Spa’s full-service agency for five years, and together we’ve won a number of awards including Best Integrated Campaign and Best Hotel and Lodging Email Message at the 2015 Internet Advertising Competition. Never ones to rest on our laurels, we’re always looking for new methods to attract new audiences, while continuing to promote Hilton Sandestin’s overall brand message, “This is That Place...