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Update on Google’s Universal Analytics, Part Deux

It’s been about two weeks since our last post on Universal Analytics and there is still more information flowing in about the upgrade phases that we want to share. There is now officially a Phase 4! Phase 4 will initiate when all of the automatic property updates are complete in Phase 2 and all properties have been upgraded to Universal Analytics.

As part of their Phase 4 description, Google gives a timeframe on how long they will process the deprecated libraries: “Data collected from the deprecated features will be processed for a minimum of 2 years.” We’re excited to learn about this timeframe, and I’ll tell you why... Upgrading our...