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Ever feel like you’re just guessing what content is going to resonate with your audience? In an era of Google Analytics, Webmaster Tools and other SEO-assisting programs, you shouldn’t be!
When creating a content marketing plan, it’s important to make sure you’re focused on producing content people are actually looking for — all of the on-page optimization (good meta descriptions, H1s, image tags, etc.) in the world won’t slice you off a piece of the search pie if no one wants what you’re serving. You might rank in first place for “best destination for underwater basketweaving,” but if only one person a month searches for that, you’re not making a big impact on your site’s organic traffic and engagement.
These quick tips can start you in the right direction toward creating articles, videos and slideshows people want to see:
1. Let your own site tell you what’s popular
Dig around in your reporting to see what pages get the most visits for any kind of content (a listing, a landing page, an article, a video, etc.)....
We all agreed to start a content audit back in June, right? As I’ve been going along through one, I thought I’d jot down some other helpful tips. Sometimes it’s the smallest adjustments that can set you apart from other sites — and sometimes a whole bunch of small adjustments and bits of information add up to content-marketing gold.
How ya doin’ on anchor text?
When you’re looking at every page is a good time to make sure you’re literally linking keywords that are meaningful. Eradicate phrases like “click here for hotel listings” and replace them with specifics...
A brand-new guide for local-food eaters, craft-beer lovers, scenic-byway drivers, fresh-fruit pickers, history-museum browsers, tiny-lamb petters and dude-ranch fanciers.
This past May, Miles debuted Colorado Roots, a brand-new guide for local-food eaters, craft-beer lovers, scenic-byway drivers, fresh-fruit pickers, history-museum browsers, tiny-lamb petters and dude-ranch fanciers.
In the guide, state’s rural areas are brought to life as retreats for travelers whose appetites for these kinds of trips are ever increasing. Ideas within include touring an artisan distiller who’s crafting spirits from famously sweet peaches grown just down the road; staying overnight at a farmhouse B&B that invites guests to help with the grape harvest and make friends with the babydoll sheep that graze among the orchard and “keep the alleyways mowed;...
Having outdated or useless content is certain to harm your search engine rankings
We’re all in agreement that content is king (right? RIGHT?). One of the oft-overlooked keys to crowning our content is making sure it’s also nice and tidy—useful, findable, relevant, sharable and up to date. How often your site requires an audit will vary by how much you have and how often you update it, but in a Google Hummingbird age when keyword optimization is starting to take a backseat to quality content, having outdated or useless content is certain to harm your search engine rankings.
Jumbo Helping of Spreadsheet
What’s involved in a content audit? A giant and often mind-numbing spreadsheet! It starts with listing every single page on your site in a spreadsheet. While various tools can be used to compile this list, a quality audit often involves...
Just when you thought you’d gotten comfortable with Web 2.0*, some forward-thinkers have already starting talking about the era of Web 3.0. The truth is that the lines between the two are a little blurry, and we’re already straddling the two phases of development whether we know it or not.
Several of us in Miles’ Colorado office trekked to the University of Colorado’s annual Conference on World Affairs to hear four of tech’s thoughtful voices talk about what they think the next phase of the internet might be. They all have different thoughts about how things will evolve (see below for each one’s specific takes), but essentially think there will be a lot more automation requiring less thinking or action by users.
For marketers, I think it means we need to be prepared to collect more data and...