Blog Author Profile
This content was first published here on MediaPost on July 12, 2021.
Marketers want more from their agencies, but want to pay less. Agency business models haven’t adapted to this demand.
Agencies that want to thrive must turn to automation to be more profitable, and also to operationalize highly complex processes that stretch the capacities of employees (think: analyzing 20+ campaign parameters in real time). In turn, agency professionals focused on highly manual tasks will be able to spend time on more strategic work and client management.
Here are six keys to driving value from automation for your agency:
Define goals. Automation encompasses a wide range of solutions that reduce human intervention in...