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iolite group’s groundbreaking consumer study, The Multicultural Multiplier: Cultural Diversity’s Impact on Travel Intent, explores the impact that cultural diversity has on traveler intentions. The research was fielded in early 2022 and targeted leisure travelers from the U.S., Canada, Mexico, U.K. and China to understand the impact that showcasing cultural diversity has on traveler audiences, uncover insights to enhance marketing effectiveness for culturally diverse experiences and define profiles of cultural curious travelers. Miles, along with Destinations International and Brand USA, had the opportunity to support this critical study, which you can find a summary of here...
The latest research from The State of the American Traveler, Destinations Edition, showed that Americans want to travel and are ready to travel again. People are more motivated to travel and are reprioritizing travel and different experiences.
Having content that highlights these in a destination can help appeal to audiences looking for something they might not have before, and below are a few examples of destinations and organizations doing that already.
Traveling to Visit Families and Friends
One of the top priorities right now for people traveling is to spend time with families and loved ones. Destin Fort Walton Beach curated a hub on their site called “Little Adventures...
Miles recently held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the 2022 session.
The 2022 recipients are:
Seth Barlow, Little Rock Convention & Visitors Bureau
Amber Fortenberry, East Brainerd Chamber Council
Mason Jordan, Marietta Visitors Bureau
Jennifer Kiser, City of Waynesboro
Megan McConachie, City of Columbia Convention and Visitors Bureau
Kristen McIntosh, VTrips
Jessica Morrow, Tampa Bay Beaches Chamber of Commerce
Valerie Pritt, Greenbrier County Convention & Visitors Bureau
Zoe Roberts, Destination DC
Mary Rosbach, City of Aiken
Thomas Salley, Wilkesboro TDA
Anna Strider, Visit Lake Charles...
Miles Partnership Opens Annual Scholarship Program for 14 Industry Professionals to Attend Southeast Tourism Society Marketing College®
SARASOTA, FL – February 11, 2022 – Miles Partnership announced the opening of the application period for its annual scholarship program to the Southeast Tourism Society Marketing College®. Miles will award 14 scholarships for the 2022 session, selecting one tourism industry professional in each of the 14 STS member regions: Alabama, Arkansas, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. The 2022 application period for the Miles Scholarship Program for STS Marketing College will be open through Friday, March 18, 2022, at 5 p.m. ET.
Miles Partnership Scholarship Program for STS Marketing College Awards 12 Scholarships to the 2020 Session
Miles recently held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the 2020 session.
The 2020 Marketing College scholarship recipients are:
Alabama - Jasmine Rainey
Arkansas - Shelbey Morris
Florida - Courtney Wimmert
Georgia - Owen Smith
Kentucky - Ashton Bailey
Louisiana - Taylor Stanley
Mississippi - Nadia Thornton
North Carolina - Ashlin Glatthar
South Carolina - Lacey Lemmons
Tennessee - Taryn Hill
Virginia - Alexandra Veatch
West Virginia - Valerie Pritt
Congratulations to these recipients and thank you to everyone applied. We look forward to holding this scholarship program again next year and...