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Using iBeacon in Destination Marketing

Last June, Apple announced a new technology called iBeacon: “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” The focus of this technology has been mainly geared towards the retail industry for mobile purchasing and presenting deals to consumers, but there is a lot of potential for destination marketing as well.

Although probably not the right fit for state agencies, it is perfect for convention centers, large city DMOs and the hospitality industry. This technology allows you to transmit information to people based on their proximity to the iBeacon device. Your first thought might be to use it for advertising and promotions, but the potential goes far beyond that to offering more dynamic services to your visitors. Below are a few scenarios geared specifically for the travel industry.