As we enter the next phase of responding and adjusting to the effects of COVID-19, mandatory travel restrictions are evolving and starting to loosen to different degrees around the world. The travel industry is preparing for these developments by creating plans to address safety concerns and considerations in the post-crisis travel landscape. This week, the U.S. Travel Association led the way by submitting comprehensive health-focused guidelines for travel businesses, entitled "Travel in the New Normal," to the White House and every state's governor. The guidance was developed in collaboration...

In times of uncertainty, one of the best strategies businesses have is to ensure they are providing accurate and up-to-date information for customers who are searching for answers online. This has become particularly true during the COVID-19 pandemic. While Yelp may not be a focus for some business categories, it can be a huge opportunity for service providers, restaurants and other essential businesses.

Yelp’s user-generated reviews inform consumer decisions for millions of people on a daily basis, so making sure that a business is accurately represented on the platform can be a significant opportunity to reach potential customers. While that advice was certainly true before COVID-19, it’s even more true now when people have questions about whether a business is open, what types of services can be offered virtually, or if a business is...