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5 Tips for Using Emojis in a Subject Line

An emoji is a small digital image or icon used to express an idea or emotion. These can be included in your email subject line to strategically draw the eye and, if used correctly, can increase your open rate.

In a 2020 study, 33% of people chose to open an email with an emoji in the subject line, 9% opened an email without a subject line and the remaining 58% were not opened at all. With this data, these findings suggest that when users choose to consider opening an email in a mixed inbox (emoji vs. no-emoji), they were more likely to direct their attention to an email with an emoji in the subject line.

When using an emoji in your subject line, there needs to be a balance; too many can trigger spam filters and harm your deliverability. Using them at the wrong time can also negatively impact...

3 Things a Recipient Sees Before Opening an Email

As an email designer, “Your most important job is to get them to open the next one,” says Alex Williams, Vice President and Creative Director at Trendline Interactive. That means your email isn’t necessarily successful if it gets opened; it’s successful if the subscriber likes the email so much they want to open the next one they receive in their inbox.

An email’s chance for success begins as soon as it arrives in a recipient’s inbox. In this article, I’ve focused on three things a recipient sees before opening an email: the sender name (also known as the from name), subject line and pre-header text (also known as preview text), and how you can improve each one of them.

Sender Name

The sender name...

Four Coding Tips for Making Your Emails More Accessible to Everyone

The fourth industrial revolution has changed the way we live and has made email communication to those with visual impairment easier. According to the World Health Organization (WHO), 1.3 billion people worldwide live with some type of visual impairment; 217 million living with moderate to severe vision impairment and roughly 36 million people in the world are blind. Voice assistant technology (such as Siri, Echo, Google Home, etc.) can help make your emails more accessible to everyone, if coded properly.

Coding your emails for voice assistant technology is essential for giving your subscribers with visual or hearing impairment a good experience. Here are four coding tips you can use for creating a more accessible email:

1. Set your role attribute in the...

Email Coding Best Practices

Modern coding is to email coding as a laptop is to a VHS player. Although coding websites today has evolved to have amazing capabilities, email coding is still in the Be Kind, Please Rewind mindset and supports very little modern coding techniques. To assist you with becoming a better email developer, I have come up with a collection of best practices, tips and tricks.

Tables > Divs

Think of the <table> as the skeleton structure of your email coding. It is much more reliable and consistent across all email clients. Almost all positioning and display CSS attributes do not apply in Outlook 2007-2013 as well as many other email clients.1 Be sure to set table dimensions in the <td> to accurately display widths.

Quick Tip: When using padding in your layout, be sure to...

Email Design Best Practices

It is predicted that by the end of the year 2016 there will be 4.6 billion email accounts. That is a lot of potential email subscribers. To help you get started, I’m sharing four best practices for designing an email that will look great — and perform even better.

#1: K.I.S.S. (Keep It Simple Stupid)

Although a little harsh, this acronym is very accurate when comes to your email design. In my experience, you should use a grid-based design and try to avoid complicated elements that require CSS styles like “float” or “positioning.” Your design should also avoid background images (such as border shadows), as not all email clients support them, including Outlook 2007-2013 and