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Email Coding Best Practices

Modern coding is to email coding as a laptop is to a VHS player. Although coding websites today has evolved to have amazing capabilities, email coding is still in the Be Kind, Please Rewind mindset and supports very little modern coding techniques. To assist you with becoming a better email developer, I have come up with a collection of best practices, tips and tricks.

Tables > Divs

Think of the <table> as the skeleton structure of your email coding. It is much more reliable and consistent across all email clients. Almost all positioning and display CSS attributes do not apply in Outlook 2007-2013 as well as many other email clients.1 Be sure to set table dimensions in the <td> to accurately display widths.

Quick Tip: When using padding in your layout, be sure to...

Email Design Best Practices

It is predicted that by the end of the year 2016 there will be 4.6 billion email accounts. That is a lot of potential email subscribers. To help you get started, I’m sharing four best practices for designing an email that will look great — and perform even better.

#1: K.I.S.S. (Keep It Simple Stupid)

Although a little harsh, this acronym is very accurate when comes to your email design. In my experience, you should use a grid-based design and try to avoid complicated elements that require CSS styles like “float” or “positioning.” Your design should also avoid background images (such as border shadows), as not all email clients support them, including Outlook 2007-2013 and Outlook.com...