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Google Encrypts All Organic Searches

Hey, where did my organic keywords go?

They went private. Or more accurately, “Not provided.”

During the past few weeks, Google has been quietly making all search activity private – except for clicks on ads. When asked by Search Engine Land the reason for the abrupt change, Google replied: “We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in.”

Marketers, SEOs and analysts rely on analysis of keyword searches by site visitors to optimize their sites and make them more visible in search engine results. Not knowing what visitors searched for to reach your site is kind of like...