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Moving Picture Magic - 2020 Edition - Part 1
Video Analysis of Top Performing Online Videos from DMOs
This blog is part of a series, "Moving Picture Magic - 2020 Edition" showcasing top performing online videos from DMOs around the world. Read part two here.
For the last five years, Miles has analyzed top performing online videos from destination marketing organizations (DMOs) around the world. The original blog series from 2018 identified ten DMO videos that demonstrated unique storytelling, powerful visuals and strong organic reach.
In late 2019 and early 2020, we reviewed the online video libraries (primarily on YouTube) from 180+ DMOs videos from around the world to bring another set of standout videos. We have identified a top ten list as well as a...
Moving Picture Magic - COVID-19 Edition
For the last five years, Miles has analyzed top performing online videos from destination marketing organizations (DMOs) around the world. The original Moving Picture Magic blog series from 2018 identified ten DMO videos that demonstrated strong storytelling, richer information and greater organic reach.
As a special edition of this series, we reviewed more than 180 YouTube accounts of DMOs and leading visitor attractions on their video response to COVID-19. This was prompted by our research with Longwoods International that identified “Short online travel videos” as the most important digital content type that U.S. travelers were engaging with during the crisis.
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