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So You Want To Create A Campaign For Juneteenth?

Juneteenth is just a week away. But before clicking "publish" on that blog or launching a new campaign in recognition of the day, let's take a second to make sure your content is on the right track by reviewing some basic (but critical) best practices.

Let’s start with our 2022 Juneteenth article, “What is Juneteenth and How Do You Celebrate?”, which covered all the essentials. To give a too long didn’t read (tl;dr) snapshot, the article went through the history of Juneteenth, ways our team members celebrated and ideas for celebrating the holiday in your destination. To recap, Juneteenth historically falls on the third Saturday in June, a date which always falls in the teens; hence the name “June-teenth.” Two years ago on June 17, 2021, U.S....

What is Juneteenth and How Do You Celebrate?

Is this the first you’re hearing about the holiday? If so, we’ve got you covered on what you should know about Juneteenth, ways that you can celebrate inclusively and what destinations are doing nationally to commemorate the holiday. 


History of Juneteenth

So, let’s start with the basics. What is Juneteenth? Juneteenth, also known as Freedom Day, Emancipation Day, Liberation Day and Jubilee Day, is a holiday that commemorates the emancipation of enslaved people in the U.S. On June 19, 1865, the Union Army entered Galveston, Texas, informing the enslaved people there that slavery had been abolished. To bring you up to speed, the Emancipation Proclamation, which states, “that all persons held as slaves,” within the rebellious states, “are, and henceforward shall be free,” was signed in January 1863. That means it took over two years...