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Yelp’s COVID-19 Response Tips for Businesses

In times of uncertainty, one of the best strategies businesses have is to ensure they are providing accurate and up-to-date information for customers who are searching for answers online. This has become particularly true during the COVID-19 pandemic. While Yelp may not be a focus for some business categories, it can be a huge opportunity for service providers, restaurants and other essential businesses.

Yelp’s user-generated reviews inform consumer decisions for millions of people on a daily basis, so making sure that a business is accurately represented on the platform can be a significant opportunity to reach potential customers. While that advice was certainly true before COVID-19, it’s even more true now when people have questions about whether a business is open, what types of services can be offered virtually, or if a business is...

Ways Businesses Can Respond to COVID-19 Using Google’s Tools

For additional insights, check out this video showing the Google My Business Tools businesses can use in response to COVID-19.

With the breakneck pace of news, the evolving patchwork of pandemic responses across communities and states, dire economic predictions, panic shopping, and concern for the health of one’s family and self, it’s no mystery why the prevailing national sentiment is a mix of confusion and concern. As a result, people are trying to find answers to a variety of questions online — about travel, safety, and especially local businesses — but...

Farewell, Google Trips App

The death of the app is another step forward for Google’s ambitions in travel

In June, the Google Trips app was announced among the most recent internments in the Google Cemetery. The free-standing travel app product that was available for both iOS and Android devices had lived a relatively short life (born 2016), but it had evolved quite a bit in three years, and even garnered some speculation that it could grow into an all-in-one super app thanks to its easy integration of reservation management, itinerary building tool, activity and dining recommendations, and more. But, alas, it wasn’t meant to be.

 

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