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How the Travel Industry Can Fast Charge the Electric Vehicle Movement

  • See the latest Electric Vehicle (EV) Travel Research from Longwoods International and Miles Partnership here
  • See our webinar on U.S. Road Trips and EV Travel with Longwoods International, the Colorado Tourism Office, and the Arizona Office of Tourism, held on August 9, 2023, here.

The age of the electric vehicle (EV) is upon us. In today’s world, it’s hard...

The Electric Road Trip: 5 Tips for Planning an Eco-Friendly Adventure

If you’re one of the many Americans planning a road trip this year, chances are you might come across the opportunity to make it electric. Whether you own an electric vehicle (EV) yourself or are considering renting one, how you plan for your adventure will differ from the traditional road trip. You might need to take a few extra steps when planning, but traveling by EV comes with its own unique perks!

Check out our top tips for planning your next eco-friendly adventure. 

1. Always Plan Ahead

On an electric car road trip, spontaneity is not always your friend. While some destinations will be easier to get to than others, you’re not limited to where you can go. It just takes a little more planning. Depending on your route, the...

Key Takeaways from the Digital and Social Media Marketing Summit in Denver

While at the Digital and Social Media Marketing Summit in Denver, an overarching message became clear as the last speaker finished her presentation. With a range of topics from influencer marketing to artificial intelligence, each one presented an alternative way to effectively reach target audiences through personalization.  

Three key takeaways from the summit are summarized below: 

Branding & “You-Centric” Marketing

To start off the conference, brand strategist Melanie Spring said, “your brand is what everyone else is saying about you, not what you’re saying about yourself.” While brand strategy plays an important role in marketing, it’s ultimately the customers’ perception that will define who you are as a brand. That’s why it has become more important than ever to meet your customer where they are, not where you want...