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Using Pinterest for Travel Planning

I recently attended the Illinois Governor's Conference on Travel and Tourism, and one of the break-out sessions was titled, “The Power of Pinterest and Visually Stunning Content.” As an occasional user of Pinterest, I have a few boards that I've made for redecorating rooms in my home, workouts or recipes that I've come across, and inspiring DIY projects, but I'd never really used it to look for travel inspiration.

The more that I thought about it, though, Pinterest makes the perfect place to research travel ideas because the content is completely visual. In fact, with over 200 million monthly users, 68% of the Pinterest audience is actively building boards for activities in places where they plan to travel, and 93% of users are planning future travel purchases. Equally interesting is the fact that Pinterest has now been ranked as one of the top three travel...

The Adventures of Geocaching

A unique way to have new travel experiences; anytime, anywhere!

About two years ago, Pokémon Go emerged as a new phenomenon that kids (and many adults) became obsessed with. The popular augmented reality (AR) game allows users to search for, battle with and train virtual characters using a mobile device’s GPS features. On any given day, people could be found wandering in search of these characters in real-world locations. I remember bumping into players so absorbed in the app, they weren’t paying attention to anything happening in the world around them.

My children were no exception to the obsession. They would always ask me to take them to organized events where they could search for Pokémon characters. Many days, my phone battery would be drained from hours of game play. As I watched them play at these events, I couldn’t help but notice they were completely ignoring the beauty of the real-world as they immersed...