View all posts: Analytics

View all posts: Analytics
Senior Digital Analyst
Analytics
SEM

Making Life Easier with Google Tag Manager

As the Senior Digital Analyst here at Miles, I get to do a lot of fun things: researching user behavior on sites, finding areas of opportunity to make sites easier for users to navigate, even digging through user agents to build filters to stop bot traffic.

One of the recent fun things I've gotten to work on is migrating a client site from a custom Adobe Analytics implementation to Google's Universal Analytics using Tag Manager. We've written about Universal Analytics in the past, Google's newest analytics iteration, and how it means changing code on your site to use a new javascript library. We haven't talked much about Google Tag Manager. Google rolled out Tag Manager in late 2012 and made — and continues to make — fascinating updates to it.

What is Google Tag Manager? It's a...

Director of Media & Analytics
Analytics

Update on Google’s Universal Analytics, Part Deux

It’s been about two weeks since our last post on Universal Analytics and there is still more information flowing in about the upgrade phases that we want to share. There is now officially a Phase 4! Phase 4 will initiate when all of the automatic property updates are complete in Phase 2 and all properties have been upgraded to Universal Analytics.

As part of their Phase 4 description, Google gives a timeframe on how long they will process the deprecated libraries: “Data collected from the deprecated features will be processed for a minimum of 2 years.” We’re excited to learn about this timeframe, and I’ll tell you why... Upgrading our...

Senior Digital Analyst
Analytics

Update on Google’s Universal Analytics

After months of mystery and checking Google’s blog for updates, Google's Universal Analytics is out of beta! In February, we told you about Google's Universal Analytics, the next iteration of its analytics platform. Back then, Universal Analytics was still in beta, or Phase 1 of its four-phase rollout, when properties were able to upgrade to Universal Analytics but that much of its functionality would not, well, be functional until Phase 3.

Well, it is officially Phase 3. UA is out of beta and the majority of its features are functional, as well as the...

Senior Digital Analyst
Analytics

Universal Analytics: What You Need to Know

Over here at Miles’ Web Marketing Team Headquarters, we are constantly researching news, new features and trends in analytics, paid search, display advertising, SEO, user behavior, site development and design and digital usage in the travel space. Google likes to keep us on our toes with constant changes, additions and announcements about upcoming changes and additions to their product line.

One of Google's major changes was announced last fall, the rolling out of Universal Analytics, the new iteration of its analytics platform. Universal Analytics had been around before that announcement; it was an option you could select when setting up a...

Senior Digital Analyst
Analytics
Paid Search
SEO

Secure Search: Everybody’s Doing It

So the dust has settled, mostly, on Google rolling out secure search for all organic searches through its search engine a couple of months ago. Those of us who deal with SEO and analytics have had time to go through the stages of grief and we’re at acceptance. At peace. But wait! Not wanting to be left out, Yahoo and Bing are also entering the secure search fray. Yahoo is going about it differently than Google, however.

With Google, marketers and analysts can still see referrer data and can tell how many site visitors got to your site using a Google organic search. The term used to reach the site is passed through as the dreaded...