View all posts: Apps

View all posts: Apps
Graphic Designer

My Top Picks: 20 Free Apps for Traveling Anywhere

If you’re one of the many Americans who travel in the summer months, you’re probably getting ready to pack a bag and head out of town for a few days. Based on The State of the American Traveler tourism research, travelers are more and more heavily using their mobile devices throughout the travel process. That means that we not only use our devices to start planning a trip, but also use them as we travel. Applications (or Apps) on our devices exist for every kind of need, from predicting traffic conditions to sharing selfies, and are popping up everywhere, allowing us to be ever more connected to the people and places around us. 

In tourism-related apps, today you can even buy an international flight and set up an entire itinerary with the use of an app. Imagine what our grandmothers would think if they heard that! Can I go so far as to say that travel...

Keeping Your Digital Marketing Strategy In Line With User Expectations

Below are three key ways for DMOs to ensure that their most important marketing channels and content connect with travelers wherever they are in the travel planning funnel, on whatever device they’re using.

Utilize Responsive Design and Cross-Device Targeting

In today’s multi-device world, users want information and data in hand faster, and they want it curated to their wants and needs. So we need to continue to deliver inspiring travel content and user-friendly planning tools across all devices. 

The number of available digital devices and platforms has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands. According to Ericsson’s overview of the global Internet market, 90% of U.S. households have three or more Internet-connected devices, just...

Using iBeacon in Destination Marketing

Last June, Apple announced a new technology called iBeacon: “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” The focus of this technology has been mainly geared towards the retail industry for mobile purchasing and presenting deals to consumers, but there is a lot of potential for destination marketing as well.

Although probably not the right fit for state agencies, it is perfect for convention centers, large city DMOs and the hospitality industry. This technology allows you to transmit information to people based on their proximity to the iBeacon device. Your first thought might be to use it for advertising and promotions, but the potential goes far beyond that to offering more dynamic services to your visitors. Below are a few scenarios geared specifically for the travel industry.


OMG: Cell Phone Turns the Big 4 - 0

Forty years ago, April 3, 1973, Motorola VP Martin Cooper stepped onto the sidewalks of New York and called his rival at AT&T Bell Labs to inform him he was talking to him from a “real” cellular phone. The rest, as they say, is history.

A lot has changed in that time. And as a fellow 40-year-old, I can relate to how the cell phone has matured. Both of us are smarter these days (some may debate that in my case). The cell phone is significantly lighter; I, on the other hand, am not. But there’s no arguing that 40 years later, mobility has impacted more than just how we make a call. Communications, content consumption, shopping, travel planning and more have been and continue to be impacted.

From Gordon Gekko in the movie Wall Street to Zach Morris on Saved by the Bell, those early cell phones, a.k.a brick phones, were soon...

To App or Not to App

Mobile is obviously becoming an increasing part of the communication chain between you and the world; but that is not new, we have been hearing that for years. What is new is that we are starting to realize it is not so much a shift to “mobile” as it is a shift to new computing platforms – platforms that are more energy efficient, built around both touch and voice interaction and around devices that contain more environmental sensors such as light detection, movement and location awareness.

So do you need an app?

Put simply, no. What you do need is to support these new platforms! An app is really an extension of your current presence both in print and online, providing a more enriching experience with your content and often...