View all posts: Apps
Greetings readers of the Miles company blog!
My name is Gray Lawry, and I am the Director of Media & Analytics at Miles. As a digital thought leader here at Miles I’ve decided it’s about time to start contributing to our online community and sharing some of the topics we speak about internally on a daily basis.
In my series of posts I’ll be exploring the following topics: digital media placements, paid search, search engine optimization, digital strategy, digital publishing monetization and, most near and dear to my heart, digital analytics. I know what you’re all thinking snooozzzz….. But I promise to keep the topic matter approachable and relevant to our industry.
So here it goes, the first post….
2013: The Year to Create a New Mobile Strategy
As a guy that’s constantly looking at web...
Mobile is a hot topic in today's marketing world. Businesses in all sectors, including destinations and resorts, are looking to create appropriate solutions, including mobile sites, apps and advertising programs. However, a new blog post on the Harvard Business Review argues that in the new mobile gold rush companies are taking "a 'channel' approach vs. a behavioral approach. In short, it's not about mobile as much as it is about understanding mobility."