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Video Creative Producer
Content
Online Video

Producing in My Pajamas: Adventures in Remote Production (Part 2 – Remote Production 2.0)

(This is a continuation of Producing in My Pajamas Part 1.)

Once upon a pandemic, San Francisco Travel had the opportunity to interview five local celebrities: Coach Steve Kerr (Golden State Warriors), Mayor London Breed, Lexi Pence (YouTube Personality), Hunter Pence (Former San Francisco Giant), and Francis Ford Coppola (Winemaker and Director).  The twist?  San Francisco was on lockdown, and that was only the first challenge of many that we needed to ninja our way around to make this happen.

With this prospect, they wanted to create a hero video that would speak to their COVID recovery messaging and use of the tagline “Our Gate is Open™.”  Given that this was a once-in-a-lifetime...

Video Creative Producer
Content
Online Video

Producing in My Pajamas: Adventures in Remote Production (Part 1 – Remote Production 1.0)

It was March 2020, I was mentally preparing for a busy season of video production. Undoubtedly, I would be whisked away to any number of different destinations through the end of the year, staying in countless hotels and racking up all those frequent flyer miles. As I was making a mental note of my travel “must-haves” to preemptively pack in preparation for what we were predicting would be a busy season, I caught an earful of the news. The NBA was postponing their season because of COVID-19.  Um…what?

Yes, the virus became real for me when professional sports decided to shut-it-down. And while the first few weeks working remotely proved a welcome respite from the slog to and from the office and having to dress like a grown adult, as the weeks ticked by it became clear that we were going to have to pivot and pivot HARD in order to keep...

Creative Strategies for Marketing Road Trips

For more on road trips, check out the latest U.S. Road Trips research from Longwoods International in addition to the resources from our September webinar, "U.S. Road Trips - Reinvented for COVID-19 and Beyond."

As mandatory travel restrictions have eased in some parts of the country, Americans are looking for safe ways to get out and explore. Naturally, a good old-fashioned road trip comes to mind. In fact, Longwoods recently found that among Americans who are planning to travel, the majority (61%) will travel by car.

Many destinations are eager tap into this trend, so travelers are currently being flooded with road trip marketing. How do you cut through all the noise and set your destination apart? Read on for ideas on how to delve...

Optimizing for YouTube: 9 Best Practices for Getting Eyes on Your Video Content

Did you know YouTube is the second most-visited site in the world? It attracts about 44% of all internet users, making video content absolutely vital to every DMO’s content strategy. And since the onset of COVID-19, it’s become even more important: YouTube.com rose 15.3% in March alone, climbing toward 200M visits per day. So, we all understand that we need great video content, but here’s the more important question: How do you get potential visitors to view the great video content you’ve spent time and money producing?

The answer starts with search engine optimization....

5 Ways to Engage Parents and Kids Through Virtual Educational Content

With school districts across the U.S. closing in-person classes for the remainder of the academic year (and possibly beyond), parents are searching the internet for kid-friendly activities to keep their little ones occupied and entertained at home. More importantly, without regular school activity, parents are looking for options that are both fun and educational. DMOs can be an excellent resource for this in-demand content, whether it’s historical, artistic, cultural, scientific or all of the above. 

Here are a few examples of creative ways that DMOs can help out during this era of distance learning while also amplifying the efforts of their local partners and businesses.

1) Classes and Demonstrations

Give parents a break from homeschooling...