View all posts: Content Marketing

In this new environment of social distancing, travel restrictions and stay-at-home orders, social media usage spikes. For brands, this is the time to build community across your social channels. Those that inform, communicate and evolve will be better positioned to advance during the recovery period. The best practices and recommendations below serve as guiding principles on how destinations can approach social media in this unprecedented time.

Inform

• Ensure that you have the necessary data, context and benchmarks set up to inform your social media strategy.
• Set up alerts for updates across your location in order to stay up-to-date on news, guidelines and restrictions.
• Monitor sentiment for your brand and utilize social listening tools to understand conversations taking place online...