View all posts: COVID-19
Creative Strategies for Marketing Road Trips
As mandatory travel restrictions have eased in some parts of the country, Americans are looking for safe ways to get out and explore. Naturally, a good old-fashioned road trip comes to mind. In fact, Longwoods recently found that among Americans who are planning to travel, the majority (61%) will travel by car.
Many destinations are eager tap into this trend, so travelers are currently being flooded with road trip marketing. How do you cut through all the noise and set your destination apart? Read on for ideas on how to delve...
Optimizing for YouTube: 9 Best Practices for Getting Eyes on Your Video Content
Did you know YouTube is the second most-visited site in the world? It attracts about 44% of all internet users, making video content absolutely vital to every DMO’s content strategy. And since the onset of COVID-19, it’s become even more important: YouTube.com rose 15.3% in March alone, climbing toward 200M visits per day. So, we all understand that we need great video content, but here’s the more important question: How do you get potential visitors to view the great video content you’ve spent time and money producing?
The answer starts with search engine optimization....
A Critical Opportunity for Tourism & DMOs to Lead in the Recovery
Read more: For a wider overview of reopening and recovery best practices, see my blog “Eight Essentials in Tourism’s Restart & Recovery”.
The COVID-19 crisis impacting travel and tourism is first and foremost a health crisis. The recovery of our tourism industry is entirely dependent on first tackling the crisis with good health policy. This includes universal mandates on wearing masks in public places in the U.S. and many other countries where community transmission is an issue. Failing to do so not only risks the health of locals and visitors, it also negatively impacts the speed at which the recovery of tourism and hospitality can occur.
Through DMOs and industry associations, the tourism industry has the opportunity...
Eight Essentials for Tourism’s Restart & Recovery - Part 2
Part two of a two-part blog series. See part one here.
As the number of COVID-19 cases surge across large parts of the U.S., the importance of a comprehensive recovery plan for tourism and the economy has never been more timely. All eight of these steps are interrelated and need action to be effective. In this second part of our blog series, we focus on four additional essentials in restarting tourism:
5. Rebuilding Traveler Confidence
6. Activating the VFR & Drive Markets
7. Responsible, Respectful Visitors
8. Measurement & Feedback Framework
5. Rebuilding Traveler Confidence...
Eight Essentials for Tourism’s Restart & Recovery - Part 1
Part one of a two-part blog series. See part two here.
Travel and tourism in the U.S. and in many parts of the world is in crisis. Many travel and hospitality-related businesses are struggling to build a sustained recovery, still reeling from a collapse in travel and local business. An estimated 100 million+ jobs have been lost in tourism globally and in the U.S., an estimated 38% of all jobs lost in the nation are tourism-...
