View all posts: COVID-19

View all posts: COVID-19
Content Strategist
Content
COVID-19

Messaging in a Time of Crisis

During a recent webinar with Destinations International, Miles Partnership Senior Vice Presidents Laura Libby and Nate Huff shared key insights for how travel industry businesses can best message to key audiences—while measuring impact and engagement—during these unprecedented times.

Their advice? Take a “messaging” versus a “marketing” approach to create a holistic, fluid strategy with consumers that leans into storytelling and creates value for your partners. Start by creating a plan that focuses on what your organization can be doing now, while setting yourself up for continued evolution. Establish your message points, create plans to share them, set a new baseline and start measuring the progress of your efforts. A phased approach will create space to react to shifting circumstances in real time.

Five key recommendations include:

1. Continue...

Content Strategist
COVID-19
Google

Ways Businesses Can Respond to COVID-19 Using Google’s Tools

With the breakneck pace of news, the evolving patchwork of pandemic responses across communities and states, dire economic predictions, panic shopping, and concern for the health of one’s family and self, it’s no mystery why the prevailing national sentiment is a mix of confusion and concern. As a result, people are trying to find answers to a variety of questions online — about travel, safety, and especially local businesses — but that effort is only as good as the information they find. 
Amidst the massive disruption to daily life, one of the best things businesses can do is ensure they are communicating clearly with both regular...

Head of Research and Insights
COVID-19
Trends

8 Principles for Destinations in a World Facing COVID-19

The novel coronavirus, COVID-19, is creating a cascading series of unprecedented challenges for the tourism industry and wider economy. Rapidly changing events, the complexity of the issues involved plus the natural human emotion of fear are creating a hugely demanding environment for tourism leaders.  Here are eight principles to help guide your decisions and provide practical information to government and industry partners as well as your wider community.

1. Facts Not Fear – Amplify expert, independent information.

Understandably there is a lot of concern and yes, fear, about the health and economic consequences of COVID-19.  It is important to recognize and empathize with these feelings but also focus on expert, government-led health and economic/business advice. This includes highlighting official advice from...

Epublishing Project Manager
Content
COVID-19
Email Marketing

How to Update Your Emails During COVID-19

Even though travel is currently at a standstill until COVID-19 is under control, there are still a lot of ideas and content you can share with your email subscribers. Below is a list of things destinations and attractions are doing to stay engaged, all of which are great ways to keep a destination at the top of travelers’ minds when we’re all finally able to travel again.

1. Share online videos and live streams.

Cincinnati Zoo, the Great Wall of China, San Diego Zoo and National Parks have all done this, and I for one have loved it. With two kids at home from school right now, they’re understandably going a little stir crazy. So far, we’ve been able to experience animals up close at the zoo, explore Yellowstone National Park and venture to the Great Wall of China, all from the comfort of our home. In watching these videos, my kids are not only...

Interactive Producer
Accessibility
COVID-19

5 Ways to Improve the Accessibility of Your Critical Information

One in four adults in the United States has some type of disability. Many of these disabilities can impact how they interact with a computer and website in one way or another. During the urgency and “we need it yesterday” mentality that can surround urgent situations such as the state we are in now, how are you ensuring that your information is accessible for your entire audience?

Consider these five things as you’re adding and updating your websites with banners and other important information.

1. What is the contrast between the banner and the text within the banner?

Bright colors can be a problem as a background for black or white text. Make sure you have at least a 3:1 ratio of background color to the text color. The higher the contrast ratio the better for this case. Use a...