View all posts: COVID-19

View all posts: COVID-19

5 Ways to Engage Parents and Kids Through Virtual Educational Content

With school districts across the U.S. closing in-person classes for the remainder of the academic year (and possibly beyond), parents are searching the internet for kid-friendly activities to keep their little ones occupied and entertained at home. More importantly, without regular school activity, parents are looking for options that are both fun and educational. DMOs can be an excellent resource for this in-demand content, whether it’s historical, artistic, cultural, scientific or all of the above. 

Here are a few examples of creative ways that DMOs can help out during this era of distance learning while also amplifying the efforts of their local partners and businesses.

1) Classes and Demonstrations

Give parents a break from homeschooling...

Preparing to Reopen: Travel Industry Guidelines & Tools

 

As we enter the next phase of responding and adjusting to the effects of COVID-19, mandatory travel restrictions are evolving and starting to loosen to different degrees around the world. The travel industry is preparing for these developments by creating plans to address safety concerns and considerations in the post-crisis travel landscape. This week, the U.S. Travel Association led the way by submitting comprehensive health-focused guidelines for travel businesses, entitled "Travel in the New Normal," to the White House and every state's governor. The guidance was developed in collaboration...

Advertising Account Manager
COVID-19
Online Video

Moving Picture Magic - COVID-19 Edition

For the last five years, Miles has analyzed top performing online videos from destination marketing organizations (DMOs) around the world. The original Moving Picture Magic blog series from 2018 identified ten DMO videos that demonstrated strong storytelling, richer information and greater organic reach.

As a special edition of this series, we reviewed more than 180 YouTube accounts of DMOs and leading visitor attractions on their video response to COVID-19.  This was prompted by our research with Longwoods International that identified “Short online travel videos” as the most important digital content type that U.S. travelers were engaging with during the crisis.

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Content Strategist
COVID-19

Yelp’s COVID-19 Response Tips for Businesses

In times of uncertainty, one of the best strategies businesses have is to ensure they are providing accurate and up-to-date information for customers who are searching for answers online. This has become particularly true during the COVID-19 pandemic. While Yelp may not be a focus for some business categories, it can be a huge opportunity for service providers, restaurants and other essential businesses.

Yelp’s user-generated reviews inform consumer decisions for millions of people on a daily basis, so making sure that a business is accurately represented on the platform can be a significant opportunity to reach potential customers. While that advice was certainly true before COVID-19, it’s even more true now when people have questions about whether a business is open, what types of services can be offered virtually, or if a business is...

Digital & Social Media Content Manager
Content Marketing
COVID-19
Social Media

Social Media Best Practices During COVID-19

In this new environment of social distancing, travel restrictions and stay-at-home orders, social media usage spikes. For brands, this is the time to build community across your social channels. Those that inform, communicate and evolve will be better positioned to advance during the recovery period. The best practices and recommendations below serve as guiding principles on how destinations can approach social media in this unprecedented time.

Inform

  • Ensure that you have the necessary data, context and benchmarks set up to inform your social media strategy.
  • Set up alerts for updates across your location in order to stay up-to-date on news, guidelines and restrictions.
  • Monitor sentiment for your brand and utilize social listening tools to understand conversations taking place online...