View all posts: Design

View all posts: Design
Account Director, Miles Hospitality

Design for Performance

The pendulum always swings back.

Information overload has officially arrived.

Mindfulness, tuning in to the present – the act of shutting out the noise competing for one’s attention – has become a “thing.” A thing that must be taught, studied and diligently practiced to achieve. Where once we endeavored to improve our golf swing or up our tennis game, now it seems we must employ techniques to train ourselves to avoid distraction.

So, cruelly, just as technology has evolved to bring us visually dynamic functionality – like parallax scrolling, which allows for multidirectional navigation and wonderfully creative, narrative-driven websites with integrated streaming video...

Designing an Emotional Connection for the Travel Industry

Travelers are always searching for the best way to plan their trip, whether it be a business trip, a vacation away from the business or a vacation from their vacation. We’ve all been there, right?

These all need some level of inspiration along the way. Depending on your personal career goals, you may or may not need inspiration for that upcoming business trip. But that family vacation must have some kind of inspiration and, of course, that so-called “family vacation” that turned into a total nightmare filled with work away from work will surely need some inspiration. That inspiration can come in many forms; for example, a destination marketing email you may have signed up for when last contemplating a getaway.

Clicking on said email might then bring you to one of the most beautiful, well-thought-out websites with all of the planning...

Director of Information Technology

There's an App (Template) for That!

As any mobile application developer knows, a key step to creating a solid user experience is a functional design.

Digital agency Teehan+Lax has made a name for itself not just for their user experience focus but also for creating free(!) handy Photoshop GUI templates for designing mobile apps. Within days of the iOS 7 announcement, they’d released a template for the new OS. They also feature GUI templates for Android, older iOS versions and iPads.


Behind the Scenes at Brand USA Video Shoots

A lot of work goes into producing the Native Creative video series for Brand USA—but that doesn’t mean the Miles team doesn’t have a great time doing it. Below are some fun, behind-the-scenes shots of our hosts and crew hard at work.

German host Heiko Obermoeller makes new friends at Sawgrass Recreational Park near Fort Lauderdale, Florida:



VP of UX & Optimization

My Responsive Design Isn’t Responding!

Unless you’ve been holed up in your Mayan apocalypse bunker for the last year, you’ve probably heard something about Responsive Design. Called by many names, and difficult to consistently define, Responsive and/or Adaptive Design are essentially concepts that aim to make the web easier to use on a wide variety of devices. More or less, the goal is to take a single piece of content displayed on a single HTML page and rearrange, reformat and show/hide parts of the content to suit different display sizes.

This is important, because where we used to be dealing with, say, three or four different browsers or operating systems, we’re now dealing with multiple browsers across multiple operating systems across multiple devices with wildly different aspect ratios and resolutions. The number of combinations is staggering and continues to grow on an almost...