View all posts: Destination Management

View all posts: Destination Management

Preparing to Reopen: Travel Industry Guidelines & Tools


As we enter the next phase of responding and adjusting to the effects of COVID-19, mandatory travel restrictions are evolving and starting to loosen to different degrees around the world. The travel industry is preparing for these developments by creating plans to address safety concerns and considerations in the post-crisis travel landscape. This week, the U.S. Travel Association led the way by submitting comprehensive health-focused guidelines for travel businesses, entitled "Travel in the New Normal," to the White House and every state's governor. The guidance was developed in collaboration...

8 Ways to Build a More Sustainable Future for Tourism - Part 2

Part Two of a Two-Part Blog Series - Read Part One

The 50th anniversary of Earth Day highlights the opportunity and critical importance of change. There is an opportunity for destinations to emerge from the current COVID-19 crisis with changes to spur a renewed focus on sustainability and stewardship.

In this second part of our two-part blog series, we summarize the four remaining priority steps for embracing these “Earth Day” principles:

5. Future-Focused Tourism Funding Models
6. Infrastructure That Builds the Future
7. Regenerative Tourism – Tourism That Gives Back
8. Placemaking – Building a Great Place to Work, Invest, Study and Visit

Clarity in a Time of Crisis: Special...

8 Ways to Build a More Sustainable Future for Tourism - Part 1

Part One of a Two-Part Blog Series - Read Part Two

Earth Day’s 50th anniversary on April 22, 2020 reminds us of the importance of sustainability and stewardship, protecting the planet on which we live, and our visitor industry relies.

It comes at a time when we are facing another immediate global crisis. While the COVID-19 crisis presents many challenges, it also presents a unique opportunity. “Never let a good crisis go to waste,” famously declared Winston Churchill. This was also reprised by Rahm Emanuel, President Obama’s Chief of Staff during the Great Financial Crisis in 2008. Rather than simply replicate past approaches during the recovery from the COVID-19 crisis, this moment in time is a chance to review, reshape and...

Head of Research and Insights
Destination Management

Destination Management in Action

Though the pressures created by tourism numbers and growth is a worldwide problem, many innovative examples of how DMOs respond to these issues can be found in Europe. In our webinar, “The State of the American Traveler, Destination Management Edition,” Signe Jungersted, CEO & Founding Partner of Group NAO (and former Director of Development at Wonderful Copenhagen), joined us to share examples of the variety of ways DMOs are responding to the impact of crowding, congestion and other negative social and/or environment impacts of tourism.

1. Don’t Focus on the Obvious.

I Amsterdam has famously announced that they are no longer investing a single Euro into marketing and now are entirely focused on destination management. One visible indication was the removal of one of the “...