View all posts: Destination Marketing

View all posts: Destination Marketing

Celebrate National Travel & Tourism Week 2020

National Travel and Tourism Week is a favorite annual tradition for the U.S. travel community. This year, the spotlight for the 37th NTTW (May 3-9) is on resilience and hope in the face of the COVID-19 pandemic, reflected in this year’s theme: The Spirit of Travel. 

Celebrated annually during the first full week in May, NTTW was created by Congress in 1983 to underscore the economic power of travel in the U.S. The 37th NTTW (May 3-9) arrives at an opportune moment to unite the industry, paying homage to its indomitable spirit and elevating the role it will play in America’s economic recovery.

8 Ways to Build a More Sustainable Future for Tourism - Part 2

Part Two of a Two-Part Blog Series - Read Part One

The 50th anniversary of Earth Day highlights the opportunity and critical importance of change. There is an opportunity for destinations to emerge from the current COVID-19 crisis with changes to spur a renewed focus on sustainability and stewardship.

In this second part of our two-part blog series, we summarize the four remaining priority steps for embracing these “Earth Day” principles:

5. Future-Focused Tourism Funding Models
6. Infrastructure That Builds the Future
7. Regenerative Tourism – Tourism That Gives Back
8. Placemaking – Building a Great Place to Work, Invest, Study and Visit

Clarity in a Time of Crisis: Special...

8 Ways to Build a More Sustainable Future for Tourism - Part 1

Part One of a Two-Part Blog Series - Read Part Two

Earth Day’s 50th anniversary on April 22, 2020 reminds us of the importance of sustainability and stewardship, protecting the planet on which we live, and our visitor industry relies.

It comes at a time when we are facing another immediate global crisis. While the COVID-19 crisis presents many challenges, it also presents a unique opportunity. “Never let a good crisis go to waste,” famously declared Winston Churchill. This was also reprised by Rahm Emanuel, President Obama’s Chief of Staff during the Great Financial Crisis in 2008. Rather than simply replicate past approaches during the recovery from the COVID-19 crisis, this moment in time is a chance to review, reshape and...

Tourism Can Lead the Way to Recovery – If Budgets are Intact

COVID-19 has brought the tourism industry to a complete halt in a way that could never have been planned for or expected. In the past, we have seen significant impacts to travel and tourism based on world events, including 9/11 and the Great Recession, and localized impacts due to natural disasters such as hurricanes, fires, earthquakes and tornadoes — but nothing on the scale we are seeing today.

In each of these past situations, we learned lessons about community recovery, federal assistance and future emergency planning. Tourism professionals are reviewing, discussing and analyzing these past lessons to plan for how to recover from the impact of this pandemic. But the key resources we cannot overlook are the case studies about defunding or dramatic funding decreases to DMOs and state tourism offices.

Longwoods...

Head of Research and Insights
Destination Marketing
Tourism

Trust in Place: Lessons from Copenhagen

This is the second post in a three-part blog series recapping the presentations from Global All-Stars Mainstage in 2019*. Check out Part 1 on Mark Ellwood's presentation.

  • Watch Signe’s presentation here
  • View Signe’s slides here
  • See all the Global All-Stars 2019 speakers here

Signe Jungersted was, until earlier this year, the Director of Destination Development at Wonderful Copenhagen, and is a central figure in the development of its widely...