View all posts: Email Marketing

View all posts: Email Marketing
ePublications Developer
Email Marketing

3 Things a Recipient Sees Before Opening an Email

As an email designer, “Your most important job is to get them to open the next one,” says Alex Williams, Vice President and Creative Director at Trendline Interactive. That means your email isn’t necessarily successful if it gets opened; it’s successful if the subscriber likes the email so much they want to open the next one they receive in their inbox.

An email’s chance for success begins as soon as it arrives in a recipient’s inbox. In this article, I’ve focused on three things a recipient sees before opening an email: the sender name (also known as the from name), subject line and pre-header text (also known as preview text), and how you can improve each one of them.

Sender Name

The sender name...

Epublishing Project Manager
Content
COVID-19
Email Marketing

How to Update Your Emails During COVID-19

Even though travel is currently at a standstill until COVID-19 is under control, there are still a lot of ideas and content you can share with your email subscribers. Below is a list of things destinations and attractions are doing to stay engaged, all of which are great ways to keep a destination at the top of travelers’ minds when we’re all finally able to travel again.

1. Share online videos and live streams.

Cincinnati Zoo, the Great Wall of China, San Diego Zoo and National Parks have all done this, and I for one have loved it. With two kids at home from school right now, they’re understandably going a little stir crazy. So far, we’ve been able to experience animals up close at the zoo, explore Yellowstone National Park and venture to the Great Wall of China, all from the comfort of our home. In watching these videos, my kids are not only...

ePublications Developer
Accessibility
Email Marketing

Four Coding Tips for Making Your Emails More Accessible to Everyone

The fourth industrial revolution has changed the way we live and has made email communication to those with visual impairment easier. According to the World Health Organization (WHO), 1.3 billion people worldwide live with some type of visual impairment; 217 million living with moderate to severe vision impairment and roughly 36 million people in the world are blind. Voice assistant technology (such as Siri, Echo, Google Home, etc.) can help make your emails more accessible to everyone, if coded properly.

Coding your emails for voice assistant technology is essential for giving your subscribers with visual or hearing impairment a good experience. Here are four coding tips you can use for creating a more accessible email:

1. Set your role attribute in the...

Epublishing Project Manager
Email Marketing
Marketing

7 Tips to Keep Your Email Subscriber Form Compliant

Last year it was GDPR; a few years before that it was CASL; and even before that it was CAN SPAM. Rules regarding how to gain new subscribers, and what you need to do to ensure you can keep them on your list, are changing.

With each new set of rules, updates to your form need to happen. While this may be time consuming, in the end these changes will most likely help you to make sure you are only adding highly engaged subscribers. Not only that, but it will also help increase your deliverability. If you are new to email marketing, or just want to double check that you have all the information you need to set up your new form, below is a list of things your online subscribe form must have.

  1. Have an unchecked box that states they are giving you permission to send emails. It can be something as simple as, “Yes, please send me email about…” If you are...
Epublishing Project Manager
Content
Email Marketing

The Importance of Welcome Emails

In everyday life, when you meet somebody new, you say hello and tell them a little about yourself. You might also ask questions to learn more about the person you just met.

In email marketing, the welcome email is a similar chance to get to know your new (and normally highly engaged) subscribers.

Research shows that subscribers who receive a welcome email show 33% more engagement than subscribers that do not. In most instances, your welcome email is your first opportunity to meet your audience, and in turn learn a little more about them. It’s also their first opportunity to meet you, so having a well-thought-out welcome email is a great way to start that relationship off right.