View all posts: Email Marketing
The fourth industrial revolution has changed the way we live and has made email communication to those with visual impairment easier. According to the World Health Organization (WHO), 1.3 billion people worldwide live with some type of visual impairment; 217 million living with moderate to severe vision impairment and roughly 36 million people in the world are blind. Voice assistant technology (such as Siri, Echo, Google Home, etc.) can help make your emails more accessible to everyone, if coded properly.
Coding your emails for voice assistant technology is essential for giving your subscribers with visual or hearing impairment a good experience. Here are four coding tips you can use for creating a more accessible email:
1. Set your role attribute in the...
Last year it was GDPR; a few years before that it was CASL; and even before that it was CAN SPAM. Rules regarding how to gain new subscribers, and what you need to do to ensure you can keep them on your list, are changing.
With each new set of rules, updates to your form need to happen. While this may be time consuming, in the end these changes will most likely help you to make sure you are only adding highly engaged subscribers. Not only that, but it will also help increase your deliverability. If you are new to email marketing, or just want to double check that you have all the information you need to set up your new form, below is a list of things your online subscribe form must have.
- Have an unchecked box that states they are giving you permission to send emails. It can be something as simple as, “Yes, please send me email about…” If you are...
In everyday life, when you meet somebody new, you say hello and tell them a little about yourself. You might also ask questions to learn more about the person you just met.
In email marketing, the welcome email is a similar chance to get to know your new (and normally highly engaged) subscribers.
Research shows that subscribers who receive a welcome email show 33% more engagement than subscribers that do not. In most instances, your welcome email is your first opportunity to meet your audience, and in turn learn a little more about them. It’s also their first opportunity to meet you, so having a well-thought-out welcome email is a great way to start that relationship off right.
I recently attended the Email Evolution Conference in New Orleans, Louisiana. The conference brought together hundreds of experts in all aspects of email marketing — from content development to deliverability to SPAM compliance and more. Together, we explored the complexities of people-based marketing, the consequences of a bad email capture form, and the joys of marching in a traditional New Orleans second line parade. Needless to say, we covered it all.
Below, five key takeaways from the experts in email.
Modern coding is to email coding as a laptop is to a VHS player. Although coding websites today has evolved to have amazing capabilities, email coding is still in the Be Kind, Please Rewind mindset and supports very little modern coding techniques. To assist you with becoming a better email developer, I have come up with a collection of best practices, tips and tricks.
Tables > Divs
Think of the <table> as the skeleton structure of your email coding. It is much more reliable and consistent across all email clients. Almost all positioning and display CSS attributes do not apply in Outlook 2007-2013 as well as many other email clients.1 Be sure to set table dimensions in the <td> to accurately display widths.
Quick Tip: When using padding in your layout, be sure to...