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Google has just expanded Posts on Google for destinations (cities, regions, states and countries) to post events, news and updates for free on their destinations. Destination Marketing Organizations (DMOs) can apply for an official account to post as the lead agency on behalf of their city or destination. On May 23rd, we held an introductory webinar with Aditya Mahesh, Product Manager for Posts on Google and Patrick Rodgers, Content Director at Miles. They introduced DMOs to the new platform and shared examples of how dozens of cities from the around the world are now using the platform.
Last year, based on hearing from so many DMOs that organic search traffic to their websites was struggling year over year, Miles conducted a review of 26 destinations’ website traffic data. Though a limited sample size, the results indicated that there has been a downward trend in growth of organic website traffic since 2014.
Since then, we continue to hear a mix of success stories and concerns surrounding organic search traffic. Since we love a good mystery, we expanded last year’s review to include 36 destinations and added full data from 2016 and the first six months of 2017.
While I wish that the results provided an “ah-ha” moment to share with you – a clear trend or a solid answer – the data came out like this...