View all posts: Hospitality

View all posts: Hospitality

Animated Gifs for Improved eNewsletter Performance

Summertime is upon us. A time to soak up the sun and feel the sand between your toes. The seemingly endless days and warm, playful nights are something we look forward to all year long. As adults, summer also inspires memories of “that place,” the place we loved to go to. From romantic weekend getaways to fun-filled family vacations, summer is a key season for the leisure market in the hospitality industry. 

Miles has been the Hilton Sandestin Beach Golf Resort & Spa’s full-service agency for five years, and together we’ve won a number of awards including Best Integrated Campaign and Best Hotel and Lodging Email Message at the 2015 Internet Advertising Competition. Never ones to rest on our laurels, we’re always looking for new methods to attract new audiences, while continuing to promote Hilton Sandestin’s overall brand message, “This is That Place...

Director of SEO & Insights

The Big Tuna: How Destination Resorts Can Reel In New Guests

In 2009, I was offered the opportunity to be part of the newly-created Hospitality division here at Miles. I'll be the first to admit I was skeptical. After 13 years creating websites and online marketing programs exclusively for DMOs, I spoke content strategy and SEO, not ADR and Rev-Par. Turns out, that didn't matter. Because for millions of travelers, the resort is their destination.

Yet resorts rarely take the opportunity to market themselves like a destination. Traditional resort websites are all about selling the room and the facilities. Sure, they'll throw in breakfast or 30 minutes on a paddleboard, but the breakfast buffet...