View all posts: Industry News

View all posts: Industry News
Director of Communications
Industry News
Miles News

Miles Partnership Becomes the First Agency Certified by Zartico Academy

Today’s destination data offers more than a foundation for dashboards and reports — it offers a window into understanding the holistic impact of people and places, and a pathway to building better communities.

In recognition of the vital role that marketing agencies play in the stewardship of destinations, Zartico announces that Miles Partnership has become the first marketing agency to complete a certification course for Zartico’s Destination Operating System™.

The agency certification class included 15 members of Miles Partnership’s staff, who participated in two days of in-depth training with Zartico’s education and advisory teams. The curriculum includes instruction on identifying and understanding data trends within ZDOS™, as well as the foundations of communicating data stories, stewardship, and connecting insights to broader destination goals....

Director of Communications
Industry News
Miles News

Miles Partnership Announces Selection for Inaugural Apprenticeship Program with Tourism Diversity Matters

SARASOTA, Fla. (March 14, 2023) — Miles Partnership, a leading tourism marketing consultancy, announced that Carla Vaca Pinacho has been selected as the company’s first-ever apprentice.

Miles launched its inaugural Apprenticeship Program in partnership with Tourism Diversity Matters (TDM) with the goal of cultivating greater representation within the tourism industry by supporting diverse college graduates who have a concentration in business studies and a passion for travel and hospitality.

Carla Vaca Pinacho, who was selected for the program as part of a competitive application process, started her paid apprenticeship as a DEI Project Coordinator on March 1, 2023. Vaca Pinacho...

Director of Communications
Industry News
Miles News

Miles Partnership Announces Debbie Johnson as Senior Vice President of Client Services

SARASOTA, Fla. (January 26, 2023) — Miles Partnership, a leading tourism marketing consultancy, announced that Debbie Johnson will join the company as Senior Vice President of Client Services.

In this new role, Johnson will work closely with Miles’ account services teams to ensure continued client satisfaction and growth while developing and maintaining senior-level relationships across the industry. She will be responsible for understanding and managing client contracts and products, with a focus on identifying new opportunities. 

“We are thrilled that Debbie is joining our leadership team,” said Miles Partnership Senior Vice President Laura Libby. “She brings a deep knowledge at all levels of the tourism industry and strong connections across the country. Debbie’s experience and skills will support Miles’ continued growth.”

“I am excited...

Communications Specialist
Industry News
Miles News

Miles Partnership Launches Apprenticeship Program with Tourism Diversity Matters

SARASOTA, Fla. (November 18, 2022) — Miles Partnership, a leading tourism marketing consultancy, has announced that it will be partnering with Tourism Diversity Matters (TDM) to create a 2023 Apprenticeship Program.

Developed to support recent or upcoming diverse college graduates who have a concentration in business studies and a passion for the travel and hospitality industry, the TDM Apprenticeship Program is a paid opportunity for the selected apprentice to gain valuable hands-on experience at Miles Partnership. The apprentice will receive training in various areas of the company, including diversity, equity and inclusion (DEI), finance and operations, followed by greater exposure to distinct career tracks such as DEI, marketing and communications and strategic planning.

“We are thrilled to be the first tourism marketing agency to launch an...

2022 STS Marketing College Scholarship Recipients

Miles recently held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the 2022 session.

The 2022 recipients are:

Seth Barlow, Little Rock Convention & Visitors Bureau
Amber Fortenberry, East Brainerd Chamber Council
Mason Jordan, Marietta Visitors Bureau
Jennifer Kiser, City of Waynesboro
Megan McConachie, City of Columbia Convention and Visitors Bureau
Kristen McIntosh, VTrips
Jessica Morrow, Tampa Bay Beaches Chamber of Commerce
Valerie Pritt, Greenbrier County Convention & Visitors Bureau
Zoe Roberts, Destination DC
Mary Rosbach, City of Aiken
Thomas Salley, Wilkesboro TDA
Anna Strider, Visit Lake Charles...