View all posts: Industry News

View all posts: Industry News
VP, Strategy & Insights
Data
Industry News

Data Privacy and the Future of Marketing for DMOs, Attractions & Suppliers

Entering 2020, marketers will discover a changing digital world governed by a new set of laws — most notably from the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), which went into effect on January 1 and is the first large-scale U.S. law protecting consumers’ digital data. Known to some as “GDPR Light,” CCPA poses new challenges to for-profit businesses working in California.

So what’s next on the horizon for digital privacy? And what do marketers need to be prepared for?

In my opinion, the greatest threat to today’s digital marketing space is privacy legislation. I’m not saying that it isn’t needed — it most definitely is — but how it is enacted is going to be critical to our industry surviving.

The internet has broken down civic borders and made our world a much more global community, but our laws...

Marketing Coordinator
Industry News
Miles News

2020 Miles Scholarship Program for STS Marketing College

Apply Here

SARASOTA, FL — Miles Partnership announced the application period for its scholarship program to the Southeast Tourism Society Marketing College®. The scholarship program is available to tourism industry professionals working in one of the 12 STS member states (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia) and as in years past, Miles will award one scholarship in each of those states. The 2020 application period for the Miles Scholarship Program for STS Marketing College is now open and will close on Friday, February 21, 2020, at 5pm EST. Click...

Head of Research and Insights
Industry News
Marketing

Global All-Stars 2019 Recap

The Global All-Stars presentation videos and decks are available here.

Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.

At the 2019 Annual Convention in St. Louis, Missouri, three exceptional speakers presented at Global All-Stars with a unifying theme of the topic of trust. While trust in many “official” organizations has been questioned in recent years, it remains a critical asset for any DMO. Trust is not simply important in the DMO’s...

Marketing Coordinator
Industry News
Miles News

Global All-Stars: 2019 Speaker Lineup

We are so excited to introduce the speakers for the 2019 Global All-Stars Innovators Showcase! Now in its eighth year at Destinations International’s Annual Convention, Global All-Stars serves as an incredible platform for exciting new ideas, insights and innovation from around the world. In 2019, we will cover the topical theme of trust, focusing on “Trust in Place, Product and People”. You won’t want to miss a minute of the inspiration and insights from Global All-Stars 2019. Read on to learn more about this year’s speaker line-up. 

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Marketing Coordinator
Industry News
Miles News

2019 Marketing College Scholarship Recipients

Miles recently held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the upcoming session taking place at the University of North Georgia in Dahlonega, GA from May 12-17.

The 2019 Marketing College scholarship recipients are:

Emily Gonzalez, Alabama

Kristen Mannear, Arkansas

Nicole Holbrook, Florida

Ashley Swain, Georgia

Rachelle Wright, Kentucky

Kristian Sonnier, Louisiana

Claiborne Cooksey, Mississippi

Angela Allen, North Carolina

Ava Comer, South Carolina

Megan Weisinger, Tennessee

Callie Hietala, Virginia

Kelli Dailey, West Virginia

 

Congratulations to these recipients...