View all posts: Industry News

View all posts: Industry News
Director of Research and Online Marketing
Industry News
Marketing

Global All-Stars 2019 Recap

The Global All-Stars presentation videos and decks are available here.

Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.

At the 2019 Annual Convention in St. Louis, Missouri, three exceptional speakers presented at Global All-Stars with a unifying theme of the topic of trust. While trust in many “official” organizations has been questioned in recent years, it remains a critical asset for any DMO. Trust is not simply important in the DMO’s...

Marketing Coordinator
Industry News
Miles News

Global All-Stars: 2019 Speaker Lineup

We are so excited to introduce the speakers for the 2019 Global All-Stars Innovators Showcase! Now in its eighth year at Destinations International’s Annual Convention, Global All-Stars serves as an incredible platform for exciting new ideas, insights and innovation from around the world. In 2019, we will cover the topical theme of trust, focusing on “Trust in Place, Product and People”. You won’t want to miss a minute of the inspiration and insights from Global All-Stars 2019. Read on to learn more about this year’s speaker line-up. 

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Marketing Coordinator
Industry News
Miles News

2019 Marketing College Scholarship Recipients

Miles recently held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the upcoming session taking place at the University of North Georgia in Dahlonega, GA from May 12-17.

The 2019 Marketing College scholarship recipients are:

Emily Gonzalez, Alabama

Kristen Mannear, Arkansas

Nicole Holbrook, Florida

Ashley Swain, Georgia

Rachelle Wright, Kentucky

Kristian Sonnier, Louisiana

Claiborne Cooksey, Mississippi

Angela Allen, North Carolina

Ava Comer, South Carolina

Megan Weisinger, Tennessee

Callie Hietala, Virginia

Kelli Dailey, West Virginia

 

Congratulations to these recipients...

VP of UX & Optimization
Content
Google
Industry News

Capturing Google Street View in Bermuda

Since its launch at the Destinations International Annual Convention in 2017, the Google DMO Partnership Program has received significant industry attention. An initiative that seeks to engage destinations around the world, the program offers opportunities for destinations to learn more about ways to enhance their consumer-facing content across Google’s range of products. One such opportunity is to capture and share Street View 360 imagery of destinations.

The decision-making process for travelers choosing a destination can take months and involve thousands of different digital touchpoints. While maps used to be seen as just a wayfinding tool, they are increasingly being used by travelers for gaining a better understanding of a destination before making the decision to visit. The ability for potential travelers to virtually immerse themselves in a destination before they book can be incredibly powerful, and there’s no better tool to help that process than Google’s Street View platform.

Miles Partnership Acquires Tourism Media Agency, Ad+genuity Marketing Solutions

SARASOTA, FL (January 2019) — Miles Partnership, a leading tourism marketing consultancy, announced that it has acquired Ad+genuity Marketing Solutions, a Boston-based full-service media agency serving the tourism industry since 2006. Ad+genuity, with expertise in omni-channel media planning and comprehensive cooperative marketing development and execution, was founded by tourism marketing veteran Tania Leichliter. Ad+genuity’s clients include state and local tourism organizations, hospitality businesses, ski resorts, attractions and tour operators.

Ad+genuity provides Miles Partnership with expanded expertise in full-service media and managed cooperative program development and execution services. Ad+genuity will remain an independent business unit of Miles, serving its legacy clients while integrating to expand service expertise...