View all posts: Industry News

View all posts: Industry News
Marketing Coordinator
Industry News
Miles News

2019 Marketing College Scholarship Recipients

Miles recently held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the upcoming session taking place at the University of North Georgia in Dahlonega, GA from May 12-17.

The 2019 Marketing College scholarship recipients are:

Emily Gonzalez, Alabama

Kristen Mannear, Arkansas

Nicole Holbrook, Florida

Ashley Swain, Georgia

Rachelle Wright, Kentucky

Kristian Sonnier, Louisiana

Claiborne Cooksey, Mississippi

Angela Allen, North Carolina

Ava Comer, South Carolina

Megan Weisinger, Tennessee

Callie Hietala, Virginia

Kelli Dailey, West Virginia

 

Congratulations to these recipients...

VP of UX & Optimization
Content
Google
Industry News

Capturing Google Street View in Bermuda

Since its launch at the Destinations International Annual Convention in 2017, the Google DMO Partnership Program has received significant industry attention. An initiative that seeks to engage destinations around the world, the program offers opportunities for destinations to learn more about ways to enhance their consumer-facing content across Google’s range of products. One such opportunity is to capture and share Street View 360 imagery of destinations.

The decision-making process for travelers choosing a destination can take months and involve thousands of different digital touchpoints. While maps used to be seen as just a wayfinding tool, they are increasingly being used by travelers for gaining a better understanding of a destination before making the decision to visit. The ability for potential travelers to virtually immerse themselves in a destination before they book can be incredibly powerful, and there’s no better tool to help that process than Google’s Street View platform.

Miles Partnership Acquires Tourism Media Agency, Ad+genuity Marketing Solutions

SARASOTA, FL (January 2019) — Miles Partnership, a leading tourism marketing consultancy, announced that it has acquired Ad+genuity Marketing Solutions, a Boston-based full-service media agency serving the tourism industry since 2006. Ad+genuity, with expertise in omni-channel media planning and comprehensive cooperative marketing development and execution, was founded by tourism marketing veteran Tania Leichliter. Ad+genuity’s clients include state and local tourism organizations, hospitality businesses, ski resorts, attractions and tour operators.

Ad+genuity provides Miles Partnership with expanded expertise in full-service media and managed cooperative program development and execution services. Ad+genuity will remain an independent business unit of Miles, serving its legacy clients while integrating to expand service expertise...

Apply for the 2019 Miles Scholarship Program for STS Marketing College

Miles Partnership today announced the application period for its scholarship program to the Southeast Tourism Society Marketing College®, available to tourism industry professionals working in one of the STS Member States (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia). This year, Miles will again award one scholarship in each of the 12 member states. The application period for the 2019 Miles Scholarship Program for STS Marketing College will be open from Monday, December 10, 2018 to Friday, February 1, 2019, at 5pm EST. Click here to submit an application. 

Global All-Stars Innovators Showcase 2018: Speaker Spotlight

We are thrilled to introduce the speakers for the Global All-Stars Innovators Showcase 2018! Now in its 7th year as a platform for new ideas and innovation from around the world, this mainstage session brings together three speakers and three critical trends that are reshaping destinations and travel. Read the blog to learn more about this year's speaker lineup.