View all posts: Industry News

View all posts: Industry News

2022 Miles Scholarship Program for STS Marketing College

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SARASOTA, FL – February 11, 2022 – Miles Partnership announced the opening of the application period for its annual scholarship program to the Southeast Tourism Society Marketing College®. Miles will award 14 scholarships for the 2022 session, selecting one tourism industry professional in each of the 14 STS member regions: Alabama, Arkansas, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. The 2022 application period for the Miles Scholarship Program for STS Marketing College will be open through Friday, March 18, 2022, at 5 p.m. ET.

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Director of Communications
Industry News
Miles News

Miles Partnership Announces Najauna White as Vice President, Diversity, Equity & Inclusion

SARASOTA, Fla. (January 31, 2022) — Miles Partnership, a leading tourism marketing consultancy, announced that Najauna White will join the company as Vice President, Diversity, Equity & Inclusion.

Miles Partnership's commitment to diversity, equity and inclusion (DEI) centers on implementing systemic change within Miles Partnership and evolving equitable and inclusive marketing practices to better advise clients, their communities and the visitors they serve. In 2020, the company launched a series of initiatives to build a framework to implement DEI, including an internal assessment, facilitated training sessions for staff, hiring a Chief Diversity & Inclusion Officer and,...

VP of UX & Optimization
Industry News
Miles News

Former CE of Bay of Plenty Tourism, Kristin Dunne, Joins Miles Partnership

Tourism in New Zealand and around the world is undergoing a major reset due to COVID-19 and is committed to “building back better.” Today Miles Partnership in New Zealand announces a strategic hire to help support this historic paradigm shift. As of Wednesday (28 July), the former Chief Executive of Bay of Plenty Tourism, Kristin Dunne, joins Miles Partnership in New Zealand in the role of Director of Destination Strategy, bringing a wealth of internationally recognised expertise in destination management.

“Sustainability and destination management will underpin the role of New Zealand’s regional tourism offices and economic development agencies in the future,” says Chris Adams, Global Head of Research and Insights at Miles Partnership. “This is why we are so excited to have Kristin bringing her extensive knowledge in these areas to our team. It’s great to see...

Director of Communications
Industry News
Miles News

TravelAbility Forms Alliance with Miles Partnership on Accessibility Initiatives

SAUSALITO, CA (July 9, 2021) — Miles Partnership is proud to be partnering with TravelAbility on a variety of accessibility initiatives, including providing joint webinars, educational workshops, digital best practices and research.
 
Key to this partnership is the “Herd Accessibility” initiative, where the goal is to aggregate destination landing pages containing links to accessible attractions, museums and hotels on www.TravelAbility.net so that travelers with disabilities — as well as locals — will have the information they need on one website.
 
Content for these destination landing pages will be informed by custom research conducted as part of The State of the American Traveler report. This new research will be released in September 2021 by Miles Partnership and...

Miles Partnership Announces Melissa Cherry as Chief Diversity & Inclusion Officer and Senior Vice President

SARASOTA, FL (July 1, 2021) — Miles Partnership, a leading tourism marketing consultancy, today announced that Melissa Cherry will join the company as Chief Diversity & Inclusion Officer and Senior Vice President. Her first official day will be August 23, 2021. She will report to David Burgess, President & CEO.

In this new executive role at Miles, Cherry will lead the development of the organization’s diversity, equity and inclusion (DEI) consulting practice to serve current and potential clients, in addition to guiding the company’s internal DEI processes and best practices. Cherry will drive thought leadership to advance the evolution of inclusive marketing strategies across the destination marketing industry.

“As a long-time supporter of Destinations International, we have seen firsthand the impact Melissa creates for destination marketing...