View all posts: Marketing
This is the first blog in a two-part blog series.
Though the pressures created by tourism numbers and growth is a worldwide problem, many innovative examples of how DMOs respond to these issues can be found in Europe. In our webinar, “The State of the American Traveler, Destination Management Edition,” Signe Jungersted, CEO & Founding Partner of Group NAO (and former Director of Development at Wonderful Copenhagen), joined us to share examples of the variety of ways DMOs are responding to the impact of crowding, congestion and other negative social and/or environment impacts of tourism.
1. Don’t Focus on the Obvious.
I Amsterdam has famously announced that they are no longer investing a single Euro into marketing and now are entirely focused on destination...
While at the Digital and Social Media Marketing Summit in Denver, an overarching message became clear as the last speaker finished her presentation. With a range of topics from influencer marketing to artificial intelligence, each one presented an alternative way to effectively reach target audiences through personalization.
Three key takeaways from the summit are summarized below:
Branding & “You-Centric” Marketing
To start off the conference, brand strategist Melanie Spring said, “your brand is what everyone else is saying about you, not what you’re saying about yourself.” While brand strategy plays an important role in marketing, it’s ultimately the customers’ perception that will define who you are as a brand. That’s why it has become more important than ever to meet your customer where they are, not where you want...
The Global All-Stars presentation videos and decks are available here.
Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.
At the 2019 Annual Convention in St. Louis, Missouri, three exceptional speakers presented at Global All-Stars with a unifying theme of the topic of trust. While trust in many “official” organizations has been questioned in recent years, it remains a critical asset for any DMO. Trust is not simply important in the DMO’s...
Last year it was GDPR; a few years before that it was CASL; and even before that it was CAN SPAM. Rules regarding how to gain new subscribers, and what you need to do to ensure you can keep them on your list, are changing.
With each new set of rules, updates to your form need to happen. While this may be time consuming, in the end these changes will most likely help you to make sure you are only adding highly engaged subscribers. Not only that, but it will also help increase your deliverability. If you are new to email marketing, or just want to double check that you have all the information you need to set up your new form, below is a list of things your online subscribe form must have.
- Have an unchecked box that states they are giving you permission to send emails. It can be something as simple as, “Yes, please send me email about…” If you are...
We’ve all seen the links.
“We say goodbye to Kelly Ripa!” or “American Icon Clint Eastwood gone too soon!”
We know they’re not true, but how many of us click on them anyway out of sheer curiosity, just to see what crazy things the interwebs have to say that day?
That’s exactly what the folks who wrote those misleading links want you to do. They’ll say whatever it takes to get a user to click, because – sadly – it works.
These are the shysters who give “click-bait” a bad name, which is a terrible thing. Because when utilized correctly to deliver the content promised, attention-grabbing link text is a beautiful thing – an incredibly effective marketing tool that gets your content seen by the people who want it.