View all posts: Marketing

View all posts: Marketing
Epublishing Project Manager
Email Marketing
Marketing

7 Tips to Keep Your Email Subscriber Form Compliant

Last year it was GDPR; a few years before that it was CASL; and even before that it was CAN SPAM. Rules regarding how to gain new subscribers, and what you need to do to ensure you can keep them on your list, are changing.

With each new set of rules, updates to your form need to happen. While this may be time consuming, in the end these changes will most likely help you to make sure you are only adding highly engaged subscribers. Not only that, but it will also help increase your deliverability. If you are new to email marketing, or just want to double check that you have all the information you need to set up your new form, below is a list of things your online subscribe form must have.

  1. Have an unchecked box that states they are giving you permission to send emails. It can be something as simple as, “Yes, please send me email about…” If you are...
Account Director/Senior Content Director
Content
Marketing

Why Click-Bait Gets a Bad Rap – But Shouldn’t

We’ve all seen the links.

“We say goodbye to Kelly Ripa!” or “American Icon Clint Eastwood gone too soon!”

We know they’re not true, but how many of us click on them anyway out of sheer curiosity, just to see what crazy things the interwebs have to say that day?

That’s exactly what the folks who wrote those misleading links want you to do. They’ll say whatever it takes to get a user to click, because – sadly – it works.

These are the shysters who give “click-bait” a bad name, which is a terrible thing. Because when utilized correctly to deliver the content promised, attention-grabbing link text is a beautiful thing – an incredibly effective marketing tool that gets your content seen by the people who want it.

Apply for the 2019 Miles Scholarship Program for STS Marketing College

Miles Partnership today announced the application period for its scholarship program to the Southeast Tourism Society Marketing College®, available to tourism industry professionals working in one of the STS Member States (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia). This year, Miles will again award one scholarship in each of the 12 member states. The application period for the 2019 Miles Scholarship Program for STS Marketing College will be open from Monday, December 10, 2018 to Friday, February 1, 2019, at 5pm EST. Click here to submit an application. 

Content Strategist
Content
Marketing

Gallery of Engaging Travel Content

The Winter 2018 State of the American Traveler – Destinations Edition shows us that traveler optimism is high and people are interested in a variety of experiences, from beaches to cities to small towns and outdoor recreation, and that travelers are using a mix of resources to become inspired and plan their trips.

And we’re really starting to see DMOs and other travel brands focus more on creating a mix of compelling content that not only balances inspiration and planning, but harnesses each destination’s individual strengths in innovative ways to connect with these travelers on a deeper level.

2018 STS Marketing College Scholarship Recipients Announced

As announced in February, Miles Partnership held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the upcoming session at the University of North Georgia in Dahlonega, GA from June 24-29.

Congratulations to all of the recipients and thank you to everyone who submitted an application. We look forward to holding this scholarship program again next year and encourage everyone to consider applying.

For more information on the Marketing College Scholarship Program for STS Marketing College, visit this blog post.