View all posts: Marketing

View all posts: Marketing

Apply for the 2019 Miles Scholarship Program for STS Marketing College

SARASOTA, FL – Miles Partnership today announced the application period for its scholarship program to the Southeast Tourism Society Marketing College®, available to tourism industry professionals working in one of the STS Member States (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia). This year, Miles will again award one scholarship in each of the 12 member states. The application period for the 2019 Miles Scholarship Program for STS Marketing College will be open from Monday, December 10, 2018 to Friday, February 1, 2019, at 5pm EST....

Content Strategist
Content
Marketing

Gallery of Engaging Travel Content

The Winter 2018 State of the American Traveler – Destinations Edition shows us that traveler optimism is high and people are interested in a variety of experiences, from beaches to cities to small towns and outdoor recreation, and that travelers are using a mix of resources to become inspired and plan their trips.

And we’re really starting to see DMOs and other travel brands focus more on creating a mix of compelling content that not only balances inspiration and planning, but harnesses each destination’s individual strengths in innovative ways to connect with these travelers on a deeper level.

2018 STS Marketing College Scholarship Recipients Announced

As announced in February, Miles Partnership held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the upcoming session at the University of North Georgia in Dahlonega, GA from June 24-29.

Congratulations to all of the recipients and thank you to everyone who submitted an application. We look forward to holding this scholarship program again next year and encourage everyone to consider applying.

For more information on the Marketing College Scholarship Program for STS Marketing College, visit this blog post. 

5 Essential Things to Know Before You Dive into Personalization

Many companies are eager to begin personalizing content on websites, email newsletters, digital marketing channels and more. But before you jump into campaign creation and management, set yourself up for success by following a few simple guidelines. If you're considering implementing personalization into your digital marketing strategy, let us know- we'd love to help!

Project Manager and Content Strategist
Marketing
Social Media

What the Changes at Facebook Mean for Tourism Marketers

Recently, there’s been some media focus on the new changes to Facebook and how this will be a game changer for businesses using Facebook as a means of communication with their current and future customers. 

User-generated content (UGC) was the fuel that drove Facebook’s growth. Facebook UGC includes status updates, information about yourself, your family and your weekly activities, photos of your favorite meals, videos of your cantankerous cat or of that look on your face the moment you stepped off the ledge of a bungee-jump.