View all posts: Marketing

View all posts: Marketing

2018 STS Marketing College Scholarship Recipients Announced

As announced in February, Miles Partnership held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the upcoming session at the University of North Georgia in Dahlonega, GA from June 24-29.

Congratulations to all of the recipients and thank you to everyone who submitted an application. We look forward to holding this scholarship program again next year and encourage everyone to consider applying.

For more information on the Marketing College Scholarship Program for STS Marketing College, visit this blog post. 

5 Essential Things to Know Before You Dive into Personalization

Many companies are eager to begin personalizing content on websites, email newsletters, digital marketing channels and more. But before you jump into campaign creation and management, set yourself up for success by following a few simple guidelines. If you're considering implementing personalization into your digital marketing strategy, let us know- we'd love to help!

Project Manager and Content Strategist
Marketing
Social Media

What the Changes at Facebook Mean for Tourism Marketers

Recently, there’s been some media focus on the new changes to Facebook and how this will be a game changer for businesses using Facebook as a means of communication with their current and future customers. 

User-generated content (UGC) was the fuel that drove Facebook’s growth. Facebook UGC includes status updates, information about yourself, your family and your weekly activities, photos of your favorite meals, videos of your cantankerous cat or of that look on your face the moment you stepped off the ledge of a bungee-jump.

 

Director of Research and Online Marketing
Marketing
Trends

Marketing Resolutions for the New Year

At our December “The Year in Review and Year Ahead” webinar, Phocuswright’s Douglas Quinby identified 10 key trends for destination and tourism marketers. Building on five of these key trends, Miles’ Chris Adams summarized specific examples, recommendations and resources for action for destination and tourism managers and marketers. 

As you head into 2018, use these recommendations and resources as inspiration for your New Year’s marketing resolutions: 

Content Director
Marketing
Trends

5 Takeaways from the Email Evolution Conference

I recently attended the Email Evolution Conference in New Orleans, Louisiana. The conference brought together hundreds of experts in all aspects of email marketing — from content development to deliverability to SPAM compliance and more. Together, we explored the complexities of people-based marketing, the consequences of a bad email capture form, and the joys of marching in a traditional New Orleans second line parade. Needless to say, we covered it all. 

Below, five key takeaways from the experts in email.